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1 - 12 de 12 resultados para “craig esherick”
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  • Media Relations in Sport

    de Craig Esherick, Philip H. Caskey, Brad Schultz ...
    Prepare students for a career in sport media relations.As sport media communication has become intertwined with the frenetic pace of technology, global interconnectivity and versatility have become the bywords. Media Relations in Sport, Fifth Edition, examines the intersection and trajectory of emerging technology, platforms, and trends with foundational principles of communication to give ... Leer más

    $51.99 USD

  • Sport for Development and Peace

    Foundations and Applications

    Edición de Robert E. Baker, Craig Esherick, Pamela Hudson Baker ...
    Sport has the incredible power to positively influence the world, and it is with this in mind that the field of Sport for Development and Peace (SDP) has seen tremendous growth over the years. Sport can strengthen social ties, advance human rights, aid economic development, promote inclusion, and more.In Sport for Development and Peace: Foundations and Applications, internationally-recognized SDP ... Leer más

    $30.99 USD

  • Fundamentals of Sport Management

    de Robert E. Baker, Craig Esherick ...
    Series series Fundamentals of Sport/Exer Sci
    Fundamentals of Sport Management presents foundational knowledge of sport management and what sport managers do to help readers prepare for advanced study or practice in the field. An excellent reference for students or professionals, Fundamentals of Sport Management offers insights into the exciting field, the impact of the sport industry, and the possibilities for employment in sport.Written by ... Leer más

    $28.99 USD

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  • McKinsey's Marvin Bower

    Vision, Leadership, and the Creation of Management Consulting

    de Elizabeth Haas Edersheim ...
    "I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model."-Peter F. Drucker"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let ... Leer más

    $30.00 USD

  • Sports Sponsorship

    Principles and Practices

    de John A. Fortunato ...
    This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for ... Leer más

    $21.99 USD

  • Sport Marketing

    de Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Leer más

    $100.99 USD

  • When Sport Meets Business

    Capabilities, Challenges, Critiques

    Edición de Ulrik Wagner, Klaus Nielsen, Rasmus K. Storm ...
    Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry.Structured into four sections, the book covers the key issues in the Business of professional sport:The New Sport Environment – Analysing the ... Leer más

    $78.29 USD

  • Business the NHL Way

    Lessons from the Fastest Game on Ice

    de Norm O'Reilly, Rick Burton, Hayley Wickenheiser ...
    The National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally.Business the NHL Way ... Leer más

    $29.99 USD

  • Olympic Marketing

    de Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin ...
    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The ... Leer más

    $68.99 USD

  • Sport Matters

    Leadership, Power, and the Quest for Respect in Sports

    de Kenneth L. Shropshire ...
    Donald Sterling. Ray Rice. The Washington Redskins. The Miami Dolphins. NCAA Athletes.These names, among countless others, have blanketed the headlines as the media has brought global attention to several recent sports controversies. Now, Kenneth L. Shropshire, The Wharton School of the University of Pennsylvania professor of Legal Studies and Business Ethics and Director of the Wharton Sports ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Routledge Handbook of Sport and Corporate Social Responsibility

    Edición de Juan Luis Paramio Salcines, Kathy Babiak, Geoff Walters ...
    Series series Foundations of Sport Management
    As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities.The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR ... Leer más

    $91.99 USD

  • College Athletes’ Rights and Well-Being

    Critical Perspectives on Policy and Practice

    Edición de Eddie Comeaux ...
    Addressing major policy issues and athletes’ well-being in collegiate sports.College athletes are at the very center of emerging campus debates over their legal, financial, and academic role. Amid ongoing litigation and pressure from internal and external stakeholders, many policy makers and university leaders are scrambling to determine the nature of this role. This timely and comprehensive ... Leer más

    $31.99 USD