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  • Rethinking Sustainable Supply Chain through Relational Learning

    Evidence From the Prato Textile District

    Series series Business and Management (R0)
    Existing literature on textile supply chains has highlighted the importance of adopting sustainable practices in their operational activities, identifying institutional pressures and digital transformation as the main drivers of sustainable change. However, supply chains should be studied as relational networks capable of involving a multitude of actors. Sustainable outcomes, therefore, depend on ... Leer más

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  • Circular Economy

    Challenges and Opportunities for Ethical and Sustainable Business

    Edición de Helen Kopnina, Kim Poldner ...
    How can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform current realities? This book aims to provide answers to these questions while addressing the challenges and opportunities of the circular economy.The authors reflect on why conventional sustainability models – such as the ... Leer más

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  • Perspectives On Supplier Innovation: Theories, Concepts And Empirical Insights On Open Innovation And The Integration Of Suppliers

    Series Libro 18 - Series On Technology Management
    Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer ... Leer más

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  • Individuals in B2B Marketing

    Sensemaking and Action in Context

    Series series Routledge Studies in Marketing
    The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are responsible for making decisions, negotiating, networking, branding, and all other of the firm’s vital processes. Especially in small and medium-sized enterprises (SMEs), the role of individuals is ... Leer más

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  • Project-Based Knowledge in Organizing Open Innovation

    Series series Engineering (R0)
    Enriching understanding of the current theoretical debate on project-based learning and R&D sourcing, ‘Project-based Knowledge in Organizing Open Innovation’ draws on innovation literature and knowledge-based perspectives to solve open problems in the relationship between knowledge development at project level and how firms organize product innovation combining in-house R&D activities with inbound ... Leer más

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  • Entrepreneurship in Healthcare

    Series series Routledge Studies in Health Management
    Entrepreneurship in the Healthcare sector has received increased attention over the last two decades, both in terms of scholarly research and number of innovative enterprises. Entrepreneurial activities and innovations have emerged from and will continue to be driven by several actors along the healthcare value chain but especially from non-traditional healthcare players. In this new volume, we ... Leer más

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  • Social Media Storms

    Empowering Leadership Beyond Crisis Management

    This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case ... Leer más

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  • Marketing in Culturally Distant Countries

    Managing the 4Ps in Cross-Cultural Contexts

    Series series Business and Management (R0)
    The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in “distant” countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s “4Ps,” and on the concept of “cultural distance,” the book outlines some key challenges and opportunities for firms that manage ... Leer más

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  • Sustainable Business Models

    Innovation, Implementation and Success

    Edición de Annabeth Aagaard ...
    Series series Business and Management (R0)
    This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and ... Leer más

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  • The Rise of Positive Luxury

    Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

    Edición de Wided Batat ...
    Series series Routledge Studies in Luxury Management
    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being ... Leer más

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  • Innovating in Practice

    Perspectives and Experiences

    Series series Business and Management (R0)
    The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, ... Leer más

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  • Global Opportunities for Entrepreneurial Growth

    Coopetition and Knowledge Dynamics within and across Firms

    Series series Advanced Strategies in Entrepreneurship, Education and Ecology
    Contemporary markets are increasingly complex and dynamic. Diverse business contexts have become closer, and are increasingly influenced by socio-economic and technological factors. Firms nowadays build alliances even with competing players to ensure entrepreneurial survival and growth. This publication aims to investigate, compare, and contrast the theoretical and practical elements of business ... Leer más

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