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The Real Thing

Truth and Power at the Coca-Cola Company

de Constance L. Hays ...

A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and cultureThe Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s ... Leer más

$14.99 USD

A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and cultureThe Real Thing is a portrait of America’s most famous product and the men who transformed it from mere soft drink to symbol of freedom. The story, starting with Coke’s
... Leer más

Salt Sugar Fat

How the Food Giants Hooked Us

de Michael Moss ...

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately ... Leer más

$8.99 USD

Disponible también en: Audiolibro

“If you had any doubt as to the food industry’s complicity in our obesity epidemic, it will evaporate when you read this book.”—The Washington Post#1 NEW YORK TIMES BESTSELLER • JAMES BEARD AWARD WINNER • In this “propulsively written [and] persuasively argued” (The Boston Globe) exposé, a Pulitzer Prize–winning investigative reporter uncovers an insidious truth: food companies are deliberately
... Leer más

Disponible también en: Audiolibro
Those Guys Have All the Fun

Inside the World of ESPN

de Tom Shales, James Andrew Miller ...

"A rollicking oral history of ESPN" (Boston Globe)—an exclusive behind-the-scenes look at the network that changed how we watch sports."A serious, impressive piece of work." — Entertainment WeeklyIt began, in 1979, as a modest idea of starting a cable channel to televise local sporting events throughout the state of Connecticut. Today, ESPN is arguably the most successful network in modern ... Leer más

$12.99 USD

Disponible también en: Audiolibro

"A rollicking oral history of ESPN" (Boston Globe)—an exclusive behind-the-scenes look at the network that changed how we watch sports."A serious, impressive piece of work." — Entertainment WeeklyIt began, in 1979, as a modest idea of starting a cable channel to televise local sporting events throughout the state of Connecticut. Today, ESPN is arguably the most successful network in modern
... Leer más

Disponible también en: Audiolibro
Barbarians at the Gate

The Fall of RJR Nabisco

de Bryan Burrough, John Helyar ...

#1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a massive leveraged buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of 1980s Wall Street and the ... Leer más

$16.99 USD o gratis con Kobo Plus

#1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco at the hands of a massive leveraged buyout from investment firm KKR.A book that stormed both the bestseller list and the public imagination, a book that created a genre of its own, and a book that gets at the heart of 1980s Wall Street and the
... Leer más
Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

de Howard Schultz ...

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in ... Leer más

$10.99 USD

**Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience."It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly**The success of Starbucks Coffee Company is one of the most inspiring business stories in
... Leer más
Grinding It Out

The Making of McDonald's

de Ray Kroc ...

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising ... Leer más

$9.99 USD

Disponible también en: Audiolibro

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It OutFew entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising
... Leer más

Disponible también en: Audiolibro
Secret Formula

The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

de Frederick Allen ...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century ... Leer más

$12.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibros

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century
... Leer más

Disponible también en: Audiolibros
The Decline and Fall of IBM

End of an American Icon?

de Robert X. Cringely ...

IBM is in serious trouble. Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became ... Leer más

$3.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

IBM is in serious trouble. Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became
... Leer más

Disponible también en: Audiolibro
The Coke Machine

The Dirty Truth Behind the World's Favorite Soft Drink

de Michael Blanding ...

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel ... Leer más

$14.99 USD

Disponible también en: Audiolibro

The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel
... Leer más

Disponible también en: Audiolibro
Inside Coca-Cola

A CEO's Secrets on Building the World's Most Popular Brand

de Neville Isdell, David Beasley ...

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to ... Leer más

$12.99 USD

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to
... Leer más
Bacardi and the Long Fight for Cuba

The Biography of a Cause

de Tom Gjelten ...

In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated ... Leer más

$10.99 USD

Disponible también en: Audiolibro

In this widely hailed book, NPR correspondent Tom Gjelten fuses the story of the Bacardi family and their famous rum business with Cuba's tumultuous experience over the last 150 years to produce a deeply entertaining historical narrative. The company Facundo Bacardi launched in Cuba in 1862 brought worldwide fame to the island, and in the decades that followed his Bacardi descendants participated
... Leer más

Disponible también en: Audiolibro
Bitter Chocolate

Anatomy of an Industry

de Carol Off ...

This shocking exposé of the corruption and exploitation at the heart of the multibillion-dollar cocoa industry is "an astounding eye-opener that takes no prisoners" ( Quill & Quire, starred review).Bitter Chocolate is both an absorbing social history and a passionate investigation into an industry that has institutionalized abuse as it indulges our whims. Award-winning journalist Carol Off traces ... Leer más

$12.99 USD o gratis con Kobo Plus

This shocking exposé of the corruption and exploitation at the heart of the multibillion-dollar cocoa industry is "an astounding eye-opener that takes no prisoners" ( Quill & Quire, starred review).Bitter Chocolate is both an absorbing social history and a passionate investigation into an industry that has institutionalized abuse as it indulges our whims. Award-winning journalist Carol Off traces
... Leer más

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The Real Thing

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Salt Sugar Fat

Those Guys Have All the Fun

Barbarians at the Gate

Pour Your Heart Into It

Grinding It Out

Secret Formula

The Decline and Fall of IBM

The Coke Machine

Inside Coca-Cola

Bacardi and the Long Fight for Cuba

Bitter Chocolate

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