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“clive humby”

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  • Scoring Points

    How Tesco Continues to Win Customer Loyalty

    de Clive Humby, Terry Hunt, Tim Phillips ...
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated ... Leer más

    $41.99 USD

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  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    de Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Leer más

    Antes $8.99 USD Ahora $5.99 USD

  • Affiliate Marketing Start Up

    de Joseph Matthews ...
    Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and are ... Leer más

    $2.99 USD

  • Trading Up

    Why Consumers Want New Luxury Goods--and How Companies Create Them

    de Michael J. Silverstein, Neil Fiske, John Butman ...
    Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much ... Leer más

    $4.99 USD

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    de Jeff Fromm, Christie Garton ...
    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Leer más

    $7.99 USD

  • The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

    de Robbie Kellman Baxter ...
    The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chainFor decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive ... Leer más

    $19.49 USD

  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    de Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Leer más

    Gratis

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    de Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Leer más

    $41.99 USD

  • Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

    de Brian Burns, Tom Snyder ...
    Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . .Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it?Brian C. Burns and ... Leer más

    $23.39 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    de Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Leer más

    Gratis

  • Business-to-Business Marketing

    A step-by-step guide

    de Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Leer más

    $9.09 USD

  • Marketing Demystified

    de Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Leer más

    $25.19 USD