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“christopher lochhead”

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  • Play Bigger

    How Pirates, Dreamers, and Innovators Create and Dominate Markets

    de Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ...
    The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Radical Resilience

    How To Be Mission-Driven When The Odds Are Against You

    de Eddie Yoon, Katrina Kirsch, Christopher Lochhead ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.comAs a category designer, you must develop a sense of radical resilience in order to bring about a different future.Hold fast. It means holding tight to the rigging to ride out a storm. You don't let go or give up. You bear down. You stay the course. ... Leer más

    $7.99 USD

  • Crossing The Chasm With Category Science

    7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities

    de Christopher Lochhead, Eddie Yoon, Nicolas Cole ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere isn't a tech executive on planet earth who hasn't seen the chart from the book Crossing The Chasm that separates early adopters from later-stage customer segments.Author Geoffrey A. Moore describes (languages) the "chasm" innovative startups ... Leer más

    $7.99 USD

  • How To Have A Legendary Career

    Ask Yourself These 8 Questions

    de Christopher Lochhead, Eddie Yoon, Nicolas Cole ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHow are you investing your life?Some of the most-asked questions in business are career-related:"How do I decide when to leave my current company?""How do I pick which company I should join?""How do I get a bigger job?"Where you choose to work and ... Leer más

    $7.99 USD

  • Position Yourself Or Be Positioned

    The Personal Category Design Playbook

    de Nicolas Cole, Christopher Lochhead, Eddie Yoon ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comHuman beings are not brands.Listen closely...Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a single teenage mother who used her challenging and troubling childhood to inspire her to create a new ... Leer más

    $7.99 USD

  • Category Science 101

    How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities

    de Eddie Yoon, Nicolas Cole, Christopher Lochhead ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThe entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past.The thing is, no one really wants to challenge the past. Not even the smartest people in the most technical ... Leer más

    $7.99 USD

  • Category Design 101

    End Of Year 2022 Q&A

    de Christopher Lochhead, Nicolas Cole, Eddie Yoon ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comCategory Design is about educating the world on something that doesn't exist or isn't commonly understood.This means educating people on something they don't know anything about-yet. But in order to properly teach people, you have to ask the right ... Leer más

    $7.99 USD

  • The Category Design Scorecard

    de Christopher Lochhead, Eddie Yoon, Nicolas Cole ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comCategory design is the strategy for dealing with the "winner take all" reality that has taken hold in business.Only 19 percent of Fortune's 100 fast-growing companies are category designers. And yet, they captured 51 percent (of the prior three years ... Leer más

    $7.99 USD

  • The Digital American Dream

    Life, Liberty, And The Exponential Pursuit Of Capital (Online)

    de Christopher Lochhead, Eddie Yoon, Nicolas Cole ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comThere are two types of people on planet earth today.Native Analogs: These are Baby Boomers and Gen Xers born anywhere from the 1940s all the way up to the early '80s.Native Digitals: These are Millennials and Gen Zers born between the early 1980s to ... Leer más

    $7.99 USD

  • Martin Cooper

    The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All

    de Nicolas Cole, Christopher Lochhead, Eddie Yoon ...
    In 1973, Martin Cooper invented the cell phone.How?He started with a problem (the Chicago police needed an alternative to bulky 2-way radios)He synchronized the Magic Triangle (product, company, & category design)He executed a Lightning Strike (a publicized call to his competitor)And he won the category.In this "mini-book" you will learn:How Martin Cooper led the creation of the world's first cell ... Leer más

    $3.99 USD

  • The Art Of Fresh Thinking

    How To Create Obvious & Non-Obvious Content

    de Christopher Lochhead, Nicolas Cole, Eddie Yoon ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comActual "thinking" is not reflexive. It's reflective.Almost all thinking is reflexive (having an unconscious "reflex" in response) versus "reflective" (taking a moment to consciously reflect on how the past may have created a preexisting mental model ... Leer más

    $7.99 USD

  • Category Design For Social Change

    How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good

    de Nicolas Cole, Christopher Lochhead, Eddie Yoon ...
    To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:categorypirates.substack.comEverything is the way it is because someone changed the way it was.For example, in the early 1900s, women and men were not paid the same amount of money for the same amount of labor.Because it was the law.That is, until 1972 (in Canada) and 1963 (in ... Leer más

    $7.99 USD