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“cheryl kiser”

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  • Creating Social Value

    A Guide for Leaders and Change Makers

    de Cheryl Kiser, Deborah Leipziger, J. Janelle Shubert ...
    There is a new business landscape, where companies are increasingly being judged on their ability to generate _social value_. But there is no off-the-shelf solution for the leaders and change makers in this new domain. Creating social value is a journey, and each company must chart its own path through uncertain and complex terrain. We invite you to discover how the entrepreneurial leaders ... Leer más

    $49.99 USD

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

    $17.00 USD

  • The Purpose Economy

    How Your Desire for Impact, Personal Growth and Community Is Changing the World

    de Aaron Hurst ...
    A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. We are sharing everything, from bikes and cars, to extra rooms in our homes. We now create, buy and sell handcrafted products in our local communities with ease. Globally ... Leer más

    $9.99 USD

  • Seeing Around Corners

    How to Spot Inflection Points in Business Before They Happen

    de Rita McGrath ...
    The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Leer más

    Antes $7.49 USD Ahora $6.49 USD

  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    de David Aaker ...
    Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    de Robin Lewis, Michael Dart ...
    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Leer más

    $12.99 USD

  • 11 Rules for Creating Value in the Social Era

    de Nilofer Merchant ...
    The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently-but how do you really capitalize on that?In 11 Rules for Creating Value in the Social Era, the newest in Harvard Business Review’s line of digital books (HBR Singles), social ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • Jugaad Innovation

    Think Frugal, Be Flexible, Generate Breakthrough Growth

    de Navi Radjou, Jaideep Prabhu, Simone Ahuja ...
    "Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."—The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Harvard Business Review on Succeeding as an Entrepreneur

    de Harvard Business Review ...
    Series series Harvard Business Review Paperback Series
    If you need the best practices and ideas for launching new ventures-but don’t have time to find them-this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you: Zero in on your most promising prospects Set a clear direction for your start-up Test and revise your assumptions along the way Tackle risks that could sabotage ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People

    de Joseph Michelli ...
    Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and ... Leer más

    $18.99 USD

  • Good Power

    Leading Positive Change in Our Lives, Work, and World

    de Ginni Rometty ...
    A Wall Street Journal BestsellerFormer IBM CEO Ginni Rometty delivers a powerful combination of memoir, leadership lessons, and big ideas on how we can all drive meaningful change.Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business ... Leer más

    $21.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • How Companies Win

    Profiting from Demand-Driven Business Models No Matter What Business You’re In

    de Rick Kash, David Calhoun ...
    In a world of contracting markets and diminished consumer demand, The Cambridge Group founder Rick Kash and Nielsen Company CEO David Calhoun show companies how to find new customers and bigger profits. How Companies Win makes The Cambridge Group’s proprietary demand model—a strategy which multi-million dollar corporations pay premium rates to access—available to the general public for the first ... Leer más

    $9.99 USD