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1 - 12 de 12 resultados para “cesare amatulli”
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  • Aesthetics and Sustainable Luxury Consumption

    Evidence from Scientific Literature, Case Studies and Consumer Neuroscience

    de Alba D’Aniello, Ana Carmela Martinez Levy, Cesare Amatulli, Matteo De Angelis, Rumen Pozharliev ...
    Series series Business and Management (R0)
    Luxury goods and service environments are inherently beautiful, refined, and aesthetically pleasing, qualities that closely align them with the concept of "art”. Yet specific aesthetic attributes can shape or undermine responsible consumer choices.Drawing on relevant literature, enriched by insightful case studies and empirical research, the book introduces a novel conceptualization of sustainable ... Leer más

    $152.09 USD

  • New Technologies in Luxury Consumption

    Evidences from Research and Implications for Marketing Strategies

    de Andrea Sestino, Cesare Amatulli ...
    This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses ... Leer más

    $40.99 USD

  • Effetto Sinner

    Consumi responsabili e nuovo made in Italy oltre lo sport

    de Cesare Amatulli, Matteo De Angelis ...
    Effetto Sinner è il nuovo capitolo della storia che Jannik Sinner sta scrivendo nel mondo del tennis, dello sport e non solo. Se due autori, come i professori della Luiss Cesare Amatulli e Matteo De Angelis, hanno deciso di occuparsi del nostro atleta studiandone il contributo anche dal punto di vista dei consumi e dei comportamenti sociali, consapevoli di come Jannik riesca a orientare anche le ... Leer más

    $11.99 USD

  • Sustainable Luxury Brands

    Evidence from Research and Implications for Managers

    de Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido ...
    Series series Business and Management (R0)
    This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and ... Leer más

    $143.09 USD

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  • The Rise of Positive Luxury

    Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

    Edición de Wided Batat ...
    Series series Routledge Studies in Luxury Management
    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being ... Leer más

    $62.99 USD

  • Innovating in Practice

    Perspectives and Experiences

    Edición de Tiziana Russo-Spena, Cristina Mele, Maaria Nuutinen ...
    Series series Business and Management (R0)
    The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, ... Leer más

    $143.99 USD

  • Project-Based Knowledge in Organizing Open Innovation

    Edición de Sara Bonesso, Claudio Pizzi, Anna Comacchio ...
    Series series Engineering (R0)
    Enriching understanding of the current theoretical debate on project-based learning and R&D sourcing, ‘Project-based Knowledge in Organizing Open Innovation’ draws on innovation literature and knowledge-based perspectives to solve open problems in the relationship between knowledge development at project level and how firms organize product innovation combining in-house R&D activities with inbound ... Leer más

    $89.09 USD

  • Sustainable Business Models

    Innovation, Implementation and Success

    Edición de Annabeth Aagaard ...
    Series series Business and Management (R0)
    This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and ... Leer más

    $152.99 USD

  • Successful Digital Transformation Initiatives in SMEs

    A Relational Goods Perspective

    de Anna Marrucci, Riccardo Rialti ...
    Series series Business and Management (R0)
    While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they ... Leer más

    $49.99 USD

  • Advances in Luxury Brand Management

    Edición de Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell ...
    Series series Journal of Brand Management: Advanced Collections
    Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of ... Leer más

    $170.99 USD

  • 10 Things Schools Get Wrong (And How We Can Get Them Right)

    de David Bott, Jared Cooney Horvath ...
    What counterintuitive lessons can we learn from the meteoric rise of Mindset Theory in education? Why have computers so overwhelmingly failed to become the academic panacea many expected them to be? How can the simple act of assigning grades drive student narcissism and damage teacher professionalism?In this book, brain and behavioural research is combined with respected philosophy in order to ... Leer más

    $4.99 USD

  • Service Design Capabilities

    de Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Series series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Leer más

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