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“carol j pardun”

1 - 12 de 12 resultados para “carol j pardun”
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  • Advertising Account Planning

    New Strategies in the Digital Landscape

    de Kelli S. Boling, Carol J. Pardun, Sheri J. Broyles, Beth E. Barnes ...
    Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.The second edition builds on ... Leer más

    $28.99 USD

  • Advertising and Society

    An Introduction

    Edición de Carol J. Pardun ...
    Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in ... Leer más

    $42.00 USD

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  • Expert YouTube Video Marketing Strategy

    (Video SEO Methods To Grow Your Business Or Brand Online)

    de Ben Simon ...
    If you're looking for an Expert YouTube & Video Marketing Strategy to help market your products or services and grow your business or brand online, then this is the book for you. Video marketing is a fantastic opportunity for you as a business owner right now. When you download this book you'll have a step-by-step guide to the most cutting edge & powerful marketing methods around today. You'll ... Leer más

    Gratis

  • Secret Formulas of the Wizard of Ads

    de Roy H. Williams ...
    Awards: Wall Street Journal #1 Bestseller 1999 Business Book of the Year In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard’s provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite! The Wizard’s secret formulas ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • The Shredder Test: a step-by-step guide to writing winning proposals

    de Robyn Haydon ...
    Put yourself in the customers shoes, with dozens of bids, proposals or tender responses to assess. Its a daunting and difficult job. Despite the hours you have spent writing your proposal, its just one among many. What does it take to be successful in this hyper-competitive environment? What will make your proposal rise to the top of the pile? In this concise and easy to read book, proposal ... Leer más

    $10.99 USD

  • Gamechangers

    Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing

    de Peter Fisk ...
    Shake up and redefine the market by changing your game!A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game… and shows how we can learn the best new approaches ... Leer más

    $24.00 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

    $280.99 USD

  • Mastering Amazon Ads: An Author's Guide

    de Brian Meeks ...
    Find Readers. Build your brand. Change your life. Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and ... Leer más

    $9.99 USD

  • Trade Shows

    Marketing your business in less than thirty seconds

    de Donna Dahl ...
    Your trade show presentation is up and ready. The first round of traffic is about to arrive. You move across the aisle and survey your booth. What does your visitor have to do to self-qualify? How does your visitor decide that your tradeshow exhibit is worthy of exploration? Time is a factor. Your visitor is allowing mere seconds to size up your display. Is your presentation creating a positive ... Leer más

    $3.62 USD

  • How to Write Your Advertisement

    de Dr Jim Porter ...
    Entrepreneurs Brief Guide - How to Write Your Advertisement.Every start-up needs to spend some amount for advertising their business. Advertisements don't always have to be clever and witty, but can at times be subtle and straightforward. You must have a fair idea of why you are choosing to advertise, the thought process, where you will advertise and whether or not it will be effective.In 30 ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Better! Faster! Cheaper!

    102 Tips for Improving Agency Performance

    de Vivek Kuchibhotla ...
    The Agency business has been struggling for the last decade and everyone is looking for solutions. In this book you will find 102 different answers. Some are big picture observations. Others are common sense tips. There are thoughtful observations and insightful approaches. Most of all, it is a call to go back to the nuts and bolts of the business in order to find a way forward. ... Leer más

    $3.99 USD

  • Jewish Mad Men

    Advertising and the Design of the American Jewish Experience

    de Kerri P. Steinberg ...
    It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and ... Leer más

    $24.99 USD