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  • Intellectual Capital in a Global Business Landscape

    Unlocking Strategic Opportunities and Driving Growth

    Series series Business and Management (R0)
    In today’s dynamic global marketplace, intangible assets and Intellectual Capital have become pivotal in determining corporate value and driving strategic success. To remain competitive and innovative, business leaders must not only protect but also effectively leverage intellectual capital.This insightful book explores the transformative power of intellectual capital in shaping business success ... Leer más

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  • Project Management: Concepts, Methodologies, Tools, and Applications

    Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. Project Management: Concepts, Methodologies, ... Leer más

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  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Leer más

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  • Digitalization

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    Series series Business and Management (R0)
    What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their ... Leer más

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  • Servitization Strategy and Managerial Control

    Series Libro 32 - Studies in Managerial and Financial Accounting
    Manufacturing firms are moving beyond manufacturing to offer services and solutions, often delivered through their products, or at least in association with them. This strategy is called “servitization” and these new business models are based on the Product-Service-System (PSS).This book, through both a theoretical and an empirical approach, intends to present and discuss the main challenges that ... Leer más

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  • Managing Knowledge Assets and Business Value Creation in Organizations: Measures and Dynamics

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    In today’s complex and hypercompetitive business landscape, knowledge assets are both strategic organizational resources and sources of organizational value creation and business performance improvements. Managing Knowledge Assets and Business Value Creation in Organizations: Measures and Dynamics provides an advanced, state-of-the-art understanding of the links between the knowledge assets ... Leer más

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  • Perspectives On Supplier Innovation: Theories, Concepts And Empirical Insights On Open Innovation And The Integration Of Suppliers

    Series Libro 18 - Series On Technology Management
    Hardly anybody outside a company knows its products and processes better than its suppliers. Research confirms that intensive integration of suppliers in the value creation process positively influences the success of the company, particularly in highly competitive industries. This is a result of the progressing reduction in the depth of value creation of manufacturers and the increasing transfer ... Leer más

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  • The Handbook of Project Management

    Edición de Martina Huemann, Rodney Turner ...
    This practice-oriented handbook presents practitioners and students with a comprehensive overview of the essential knowledge and current best practices in project management. It includes the most up-to-date thinking in the discipline, describing recent developments in a way that practitioners can immediately use in their work.The Handbook of Project Management was the first “APM Body of Knowledge ... Leer más

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  • Cambridge Handbook of Organizational Project Management

    In recent years, organizational project management (OPM) has emerged as a field focused on how project, program and portfolio management practices strategically help firms realize organizational goals. There is a compelling need to address the totality of project-related work at the organizational level, providing a view of organizations as a network of projects to be coordinated among themselves, ... Leer más

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  • Emerging Issues And Trends In Innovation And Technology Management

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  • Handbook of Research on Scaling and High-Growth Firms

    Series series Research Handbooks in Business and Management series
    This pioneering Handbook explores the nature of scaling and high growth. It identifies specific patterns and strategies, and discusses important drivers and determinants of high growth, presenting a state-of-the-art overview of existing research and introducing crucial new insights into the field, both for academics and scaleup entrepreneurs, advisors and ecosystem stakeholders.Chapters delve into ... Leer más

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  • Consumer Information Systems and Relationship Management: Design, Implementation, and Use

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