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  • The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third Updated Edition)

    Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives.Every year the market for creative services expands, but the competition is increasing even faster. Today, success ... Leer más

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  • The Creative Business Guide to Running a Graphic Design Business (Updated Edition)

    The go-to guide for graphic designers who want to run their own shop and improve their bottom line.First published in 2001, The Creative Business Guide to Running a Graphic Design Business set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in ... Leer más

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  • Explaining America

    Understanding its Peoples and Policies in Today's World

    Has the United States, once noted for freedom, stability, and leadership gotten out of touch with the rest of the world?America’s laws, customs, and traditions now appear to be increasingly dated.•Why is crime so high relative to other developed countries? … why is such gun violence tolerated? … why is there no government healthcare? … why is America’s infrastructure so dated?•How does the ... Leer más

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  • The Creative Business Guide to Marketing

    Selling and Branding Design, Advertising, Interactive, and Editorial Services

    The go-to guide on how to market a creative organization, why it is important, and what techniques work.Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive ... Leer más

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  • Six-Figure Freelancer

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    Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get you started and keep you going!Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate ... Leer más

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  • Writing With Power

    Techniques for Mastering the Writing Process

    de Peter Elbow ...
    A classic handbook for anyone who needs to write, Writing With Power speaks to everyone who has wrestled with words while seeking to gain power with them. Here, Peter Elbow emphasizes that the essential activities underlying good writing and the essential exercises promoting it are really not difficult at all. Employing a cookbook approach, Elbow provides the reader (and writer) with various ... Leer más

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  • The Willpower Instinct

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    Based on Stanford University psychologist Kelly McGonigal's wildly popular course "The Science of Willpower," The Willpower Instinct is the first book to explain the science of self-control and how it can be harnessed to improve our health, happiness, and productivity.Informed by the latest research and combining cutting-edge insights from psychology, economics, neuroscience, and medicine, The ... Leer más

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  • What the Most Successful People Do Before Breakfast

    A Short Guide to Making Over Your Mornings--and Life (A Penguin Special from Portfolio)

    Mornings are a madcap time for many of us. We wake up in a haze—often after hitting snooze a few times. Then we rush around to get ready and out the door so we can officially start the day. Before we know it, hours have slipped by without us accomplishing anything beyond downing a cup of coffee, dashing off a few emails, and dishing with our coworkers around the water cooler. By the time the ... Leer más

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  • Universal Principles of Design, Revised and Updated

    125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions,

    Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, ... Leer más

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  • Fifty Fashion Looks that Changed the 1950s

    Design Museum Fifty

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    The Design Museum and fashion guru Paula Reed present Fifty Fashion Looks that Changed the 1950s. The most exciting, influential and definitive looks of one of the most significant decades in fashion!The Design Museum's mission is to celebrate, enterain and inform. It is the world's leading museum devoted to contemporary design in every form from furniture to fashion, and carchitecture to graphics ... Leer más

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  • Design Activism

    Beautiful Strangeness for a Sustainable World

    Design academics and practitioners are facing a multiplicity of challenges in a dynamic, complex, world moving faster than the current design paradigm which is largely tied to the values and imperatives of commercial enterprise. Current education and practice need to evolve to ensure that the discipline of design meets sustainability drivers and equips students, teachers and professionals for the ... Leer más

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  • Design Anthropological Futures

    A major contribution to the field, this ground-breaking book explores design anthropology's focus on futures and future-making. Examining what design anthropology is and what it is becoming, the authors push the frontiers of the discipline and reveal both the challenges for and the potential of this rapidly growing transdisciplinary field.Divided into four sections – Ethnographies of the Possible, ... Leer más

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