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  • The Loyalty Leap

    Turning Customer Information into Customer Intimacy

    de Bryan Pearson ...
    Collecting data is easy for marketers. Figuring out what to do with it is hard.Technology has made it almost routine for companies to know exactly when, where, and how their customers shop, both online and off. As soon as someone pulls out a credit card—or even better, a membership rewards card—the data floodgates open. United Airlines knows if you think it’s worth $25 to check a suitcase. Verizon ... Leer más

    $15.99 USD

  • The Loyalty Leap for B2B

    Turning Customer Information into Customer Intimacy (A Penguin Special from Portfolio)

    de Bryan Pearson ...
    The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context.Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to ... Leer más

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  • Android Programming

    The Big Nerd Ranch Guide

    Series series
    Android Programming: The Big Nerd Ranch Guide is an introductory Android book for programmers with Kotlin experience.Based on Big Nerd Ranch's popular Android Bootcamp, this guide will lead you through the wilderness using hands-on example apps combined with clear explanations of key concepts and APIs. This book focuses on practical techniques for developing apps in Kotlin compatible with Android ... Leer más

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  • Elements of Chemical Reaction Engineering

    Series series International Series in the Physical and Chemical Engineering Sciences
    The Essential Textbook for Mastering Chemical Reaction Engineering--Now Fully Updated with Expanded Coverage of Electrochemical ReactorsH. Scott Fogler's Elements of Chemical Reaction Engineering, now in its seventh edition, continues to set the standard as the leading textbook in chemical reaction engineering. This edition, coauthored by Bryan R. Goldsmith, Eranda Nikolla, and Nirala Singh, still ... Leer más

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  • Ajax Security

    The Hands-On, Practical Guide to Preventing Ajax-Related Security VulnerabilitiesMore and more Web sites are being rewritten as Ajax applications; even traditional desktop software is rapidly moving to the Web via Ajax. But, all too often, this transition is being made with reckless disregard for security. If Ajax applications aren’t designed and coded properly, they can be susceptible to far more ... Leer más

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  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

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    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

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  • Introductory Chemical Engineering Thermodynamics

    New MATLAB examples and toolsIn this book, two leading experts and long-time instructors thoroughly explain thermodynamics, taking the molecular perspective that working engineers require.This edition contains extensive new coverage of today's fast-growing biochemical engineering applications, notably biomass conversion to fuels and chemicals. It also presents many new MATLAB examples and tools to ... Leer más

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  • The Startup Way

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  • Perfect Phrases for the Perfect Interview: Hundreds of Ready-to-Use Phrases That Succinctly Demonstrate Your Skills, Your Experience and Your Value in Any Interview Situation

    Hundreds of Ready-to-Use Phrases That Succinctly Demonstrate Your Skills, Your Experience and Your V

    de Carole Martin ...
    Series series Perfect Phrases Series
    Hundreds of interview-acing words and phrases to land you the jobIn a job interview, every word counts. That's why you need to make sure you'll be prepared with exactly the right answers to any question an interviewer might throw at you. With Perfect Phrases for the Perfect Interview, you will be equipped to handle even the toughest questions. This ready reference supplies you with:The best ... Leer más

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  • Fundamentals of Inkjet Printing

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  • The Employee Experience Advantage

    How to Win the War for Talent by Giving Employees the Workspaces they Want, the Tools they Need, and a Culture They Can Celebrate

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