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“bridget tombleson”

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  • Digital Storytelling for Brands

    de Bridget Tombleson, Katharina Wolf ...
    Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches ... Leer más

    $71.99 USD

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  • The Social Media MBA

    Your Competitive Edge in Social Media Strategy Development and Delivery

    de Christer Holloman ...
    It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Leer más

    $18.00 USD

  • The Digital Divide

    Arguments for and Against Facebook, Google, Texting, and the Age of Social Networking

    de Mark Bauerlein ...
    This definitive work on the perils and promise of the social- media revolution collects writings by today's best thinkers and cultural commentators, with an all-new introduction by Bauerlein.Twitter, Facebook, e-publishing, blogs, distance-learning and other social media raise some of the most divisive cultural questions of our time. Some see the technological breakthroughs we live with as hopeful ... Leer más

    $4.99 USD

  • Delivering E-Learning

    A Complete Strategy for Design Application and Assessment

    de Kenneth Fee ...
    Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Leer más

    $44.99 USD

  • The New Social Learning

    A Guide to Transforming Organizations Through Social Media

    de Tony Bingham, Marcia Conner ...
    The first book to help organizations understand and harness the extraordinary workplace learning potential of social media Cowritten by the CEO of the world's largest workplace learning organization and a consultant and writer with extensive experience on the forefront of workplace learning technology Features case studies showing how organizations around the world have transformed their ... Leer más

    $14.99 USD

  • Ogilvy on Advertising in the Digital Age

    de Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Leer más

    $17.99 USD

  • Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

    de Ben Shepherd ...
    Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Leer más

    $9.30 USD

  • Branding

    A Very Short Introduction

    de Robert Jones ...
    Series series Very Short Introductions
    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every ... Leer más

    $7.99 USD

  • The Definitive Guide to Strategic Content Marketing

    Perspectives, Issues, Challenges and Solutions

    de Lazar Dzamic, Justin Kirby ...
    Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters.Marketers everywhere are talking about content, but not everyone is saying the same thing. ... Leer más

    $35.99 USD

  • Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

    de Drew Davidson et al. ...
    This text is an introduction to the future of mass media and mass communications cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts and provides a solid overview of cross-media communications one that builds from a general ... Leer más

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  • Corporate Universities

    Drivers of the Learning Organization

    de Martijn Rademakers ...
    Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Corporate Universities puts "smart learning" at the forefront, with strategies to secure alignment between organization and environment, which need both speed of learning and learning in the right direction. Across the globe, corporate universities have emerged as vehicles ... Leer más

    $91.99 USD

  • The Influencer Industry

    The Quest for Authenticity on Social Media

    de Emily Hund ...
    A critical history of the social media influencer’s rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar ... Leer más

    $23.09 USD