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  • The Face-to-Face Book

    Why Real Relationships Rule in a Digital Marketplace

    **THE BEST MARKETING BOOK OF THE YEARWinner of the American Marketing Association’s Berry-AMA prize**In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed.Today, marketing consultants Ed Keller and Brad Fay say social ... Leer más

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  • Design a Logo - 7 Step Process

    de Nathan Devine ...
    How do I design the perfect logo? Even the best designers can fall flat when it comes to logo design. Striking the right balance between graphic design and typography can make or break your brand identity, and creating a recognisable symbol for your website and advertising is extremely important. There are plenty of books available that cover logo design basics, but Nathan Devine's 'Design a Logo ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Five Rules Of Advertising: The Dynamic Manager’s Handbook Of Small Business Advertising

    The Dynamic Manager Handbooks, #4

    de Dave Donelson ...
    Series Libro 4 - The Dynamic Manager Handbooks
    Advertising can help build your sales, but only if you follow the five rules outlined in this do-it-yourself manual for small business owners and managers."Your Customers, Bert and Bertha" explains how to identify your best customer and build an advertising strategy that appeals to them."Pay Attention To Attention" shows you how to build attention-getting devices into your ads (regardless of the ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Strangers To Superfans

    A Marketing Guide to The Reader Journey

    Series Libro 2 - Let's Get Publishing
    From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Get Up to Speed with Online Marketing

    How to use websites, blogs, social networking and much more

    de Jon Reed ...
    If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:Design your website – how to create a site and make sure your customers can find itUse social media to ... Leer más

    $12.99 USD

  • Marketing by the Numbers

    How to Measure and Improve the ROI of Any Campaign

    With marketing budgets stretched tight, it’s harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • ... Leer más

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  • Time To Shine

    So you want to be a social media star? Find out how Travis DesLaurier went from zero to 800,000 social media followers in 6 months.INCLUDES 35+ COLOR PHOTOS!Time To Shine reveals a glimpse into my personal life and a few of the struggles that helped shape the way I think and challenge myself for success! I explain my thought process behind my tattoos, relationships, fitness journey and even my ... Leer más

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  • How Cool Brands Stay Hot

    Branding to Generations Y and Z

    WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet. It reveals how millennials think, feel and behave, offering proven strategies to market to these groups more effectively and remain a relevant, ... Leer más

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  • THE ART OF SELLING

    THE ART OF SELLING

    This book will help you better understand the art of selling, your reading will bring practical knowledge that will bring increased sales and growth.It is a practical, objective book and will help the reader to understand the buyer's mind. ... Leer más

    $5.81 USD o gratis con Kobo Plus

  • AdValue

    Edición de Leslie Butterfield ...
    Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the ... Leer más

    $65.99 USD