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“bobby j calder”

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  • Kellogg on Advertising and Media

    The Kellogg School of Management

    Edición de Bobby J. Calder ...
    In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise ... Leer más

    $18.00 USD

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  • HR from the Outside In: Six Competencies for the Future of Human Resources

    de David Ulrich, Mike Ulrich, Jon Younger, Wayne Brockbank ...
    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.”—Edward E. Lawler III, Professor, University of Southern California“This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.”—Lynda Gratton, Professor, London Business School“One single concept changed ... Leer más

    $24.69 USD

  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    de Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    de Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Leer más

    $13.99 USD

  • It's Your Move, 4th Edition

    A Guide to Career Transition and Job Search for Canadian Managers, Professionals and Executives

    de Marge Watters ...
    Series Libro 1 - It’s Your Move
    For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social ... Leer más

    $13.99 USD

  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    de Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Leer más

    $9.99 USD

  • The HR Value Proposition

    de David Ulrich, Wayne Brockbank ...
    The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • Competitive Intelligence Advantage

    How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

    de Seena Sharp ...
    A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speakerIn Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions ... Leer más

    $24.00 USD

  • Answering the Ultimate Question

    How Net Promoter Can Transform Your Business

    de Richard Owen, Laura L. Brooks PhD ...
    Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Eazy Pmp

    de O.A. Amao ...
    Project management is applicable in almost every area of our life, even though the demand is high in the business world. This book is an attempt to simplify the acquisition of project management knowledge base on understanding and practice, and to speed up the learning curve for interested individuals. In this complete project management professional revision book you receive tips on preparing for ... Leer más

    $3.99 USD

  • The Product Manager's Handbook 4/E

    de Linda Gorchels ...
    The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques ... Leer más

    $54.99 USD

  • Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It

    de Dave Ulrich, David Kryscynski, Wayne Brockbank, Mike Ulrich ...
    #1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.”Destined to be a classic in the field, this game-changing book from HR visionary Dave Ulrich tackles one of the greatest challenges in Human Resources today: the talent wars. As companies grow increasingly and aggressively competitive in hiring and ... Leer más

    $29.59 USD