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  • Key Concepts in Event Management

    Series series SAGE Key Concepts series
    "I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth"An essential events ... Leer más

    $67.49 USD

  • Literary Tourism

    Theories, Practice and Case Studies

    Literary tourism is a nascent field in tourism studies, yet tourists often travel in the footsteps of well-known authors and stories. Providing a wide-ranging cornucopia of literary tourism topics, this book fully explores the interconnections between the written word and travel. It includes tourism stories using guidebooks, films, television and electronic media, and recognises that stories, ... Leer más

    $99.99 USD

  • Key Concepts in Event Management

    Series series SAGE Key Concepts series
    "I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth"An essential events ... Leer más

    $67.49 USD

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  • Asian Bar and Restaurant Design

    de Kim Inglis ...
    Asian Bar and Restaurant Design is a selection sleekly designed and wonderfully executed bars, restaurants and clubs from across Southeast Asia.Author Kim Inglis personally selected 45 bars and restaurants that showcase the new wave of architecture and interior design that combines Eastern aesthetics and materials with Western know-how. In fact, many of the designers featured have recently ... Leer más

    $14.99 USD

  • Service Quality Management in Hospitality, Tourism, and Leisure

    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Leer más

    $101.99 USD

  • Chongqing China How to Find What You Want

    There is a greatly large and wondrous city in the S.W. part of Mainland China. Here are some pictures and highlights of this place on earth where some 34 million people call home. You will find some 40 pictures and many descriptions of the life and times here. Large amounts of information have been included as well as personal stories of some of the expats that call this place home. Covered are ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • The Future of Food Tourism

    Foodies, Experiences, Exclusivity, Visions and Political Capital

    Series Libro 71 - Aspects of Tourism
    This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s approach to the future has focused on explanation; the contributors look for the causes, trends ... Leer más

    $23.99 USD

  • Food and Wine Festivals and Events Around the World

    Edición de C. Michael Hall, Liz Sharples ...
    Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book ... Leer más

    $70.99 USD

  • Waterways and the Cultural Landscape

    Series series Routledge Cultural Heritage and Tourism Series
    Water control and management have been fundamental to the building of human civilisation. In Europe, the regulation of major rivers, the digging of canals and the wetland reclamation schemes from the sixteenth to nineteenth centuries, generated new typologies of waterscapes with significant implications for the people who resided within them.This book explores the role of waterways as a form of ... Leer más

    $65.99 USD

  • Handbook of Marketing Research Methodologies for Hospitality and Tourism

    de Roland Nykiel ...
    Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings ... Leer más

    $106.99 USD

  • The World Meets Asian Tourists

    Series Libro 7 - Bridging Tourism Theory and Practice
    The movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meeting the citizens of cultures they had previously only been able to read about or view from afar. This book seeks to ... Leer más

    $132.99 USD

  • Global Alliances in Tourism and Hospitality Management

    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben ... Leer más

    $76.99 USD