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  • La scienza dell'attenzione

    Come attirare, catturare e mantenere l'attenzione degli altri

    de Ben Parr ...
    «La scienza dell'attenzione di Ben Parr è il miglior libro di marketing di quest'anno.»Strategy+Business MagazineQualunque sia il nostro lavoro o il nostro ruolo, se vogliamo suscitare l’interesse del nostro interlocutore – sia esso un cliente, uno studente, un figlio, un datore di lavoro – su un’idea, un messaggio, un’opinione che vogliamo trasmettere, è fondamentale conoscere la scienza dell ... Leer más

    $7.99 USD

  • Captivology

    The Science of Capturing People's Attention

    de Ben Parr ...
    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Leer más

    $21.59 USD o gratis con Kobo Plus

  • Audiolibro

    Captivology

    The Science of Capturing People's Attention

    de Ben Parr ...
    Narrado por Lloyd James ...

    Completo

    7 hora 59 minutos

    The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Leer más

    $25.99 USD

  • Climate Change Action and the Responsibility to Protect

    A Common Cause

    de Ben L. Parr ...
    Series series Routledge Advances in Climate Change Research
    This book brings together two important fields in the study of international politics and policy: climate change adaptation and mitigation (climate action) and the Responsibility to Protect (R2P). Both have attracted strong scholarly attention in each of their respective research silos, but there is yet to be a strong research push that explores the relationship between the two.Filling this gap, ... Leer más

    $64.99 USD

  • Australian Climate Policy and Diplomacy

    Government-Industry Discourses

    de Ben L. Parr ...
    Series series Routledge Focus on Environment and Sustainability
    Australian Climate Policy and Diplomacy provides a well overdue critique of existing, and high-profile, publications that convey the ‘greenhouse mafia’ hypothesis, which posits that Australia’s weak policy response to climate change is the result of a menacing domestic fossil fuel lobby.Ben L. Parr argues that the shared government–industry discourse about protecting Australia’s industrial ... Leer más

    $31.99 USD

  • Moving Natures

    Mobility and the Environment in Canadian History

    Series Libro 5 - Canadian History and Environment
    Mobility - the movements of people, things, and ideas, as well as their associated cultural meanings - has been a key factor in shaping Canadians' perceptions of and interactions with their country. Approaching the burgeoning field of environmental history in Canada through the lens of mobility reveals some of the distinctive ways in which Canadians have come to terms with the country's climate ... Leer más

    $25.99 USD

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  • Audiolibro

    The Time of Their Lives

    The Golden Age of Great American Book Publishers, Their Editors, and Authors

    de Al Silverman ...
    Narrado por Tom Weiner ...

    Completo

    13 hora 33 minutos

    In this love song to book publishing, Silverman offers a fascinating chronicle of the industry’s golden age, an era that began after World War II and lasted for over three decades. Relying on the eyes, ears, and memories of more than 120 notable publishing figures, including Alfred Knopf, the Doubleday fathers and sons, and the Thornhills of Little, Brown and Company, the author offers an intimate ... Leer más

    $22.99 USD

  • Audiolibro

    Science of Liberty, The

    Democracy, Reason, and the Laws of Nature

    Narrado por Fred Stella ...

    Completo

    13 hora 26 minutos

    "Ferris is a master analogist who conveys his insights on the history of cosmology with a lyrical flair." —The New York Times Book ReviewIn The Science of Liberty, award-winning author Timothy Ferris—called "the best popular science writer in the English language today" by the Christian Science Monitor and "the best science writer of his generation" by the Washington Post—makes a passionate case ... Leer más

    $14.99 USD

  • Audiolibro

    Don't Know Much About Anything

    Everything You Need to Know But Never Learned About People, Places, Events, And More!

    Narrado por Jeff Woodman ...
    Series series Don't Know Much About

    Abreviado

    4 hora 36 minutos

    Don't Know Much About Anything: Everything You Need to Know But Never Learned About Famous People, Exceptional Places, Historical Happenings, Holidays and Traditions, Everyday Objects, Remarkable Inventions, Space, Sports, Food, Entertainment and More! is a compendium of around 275 columns, sorted into the subject categories listed in the subtitle. Quizzes on the atomic bomb, hamburgers, football, ... Leer más

    $14.99 USD

  • Piccole grandi idee

    La scienza della persuasione per ottenere massimi risultati con minimi cambiamenti

    Tutti noi abbiamo qualcuno da persuadere: il capo, un collega, un cliente, il nostro compagno, i nostri figli o un amico. A prescindere da chi dobbiamo convincere, quando si tratta di influenzare il comportamento altrui, spesso a fare le differenze maggiori sono i cambiamenti più piccoli adottati nell’approccio. Quale piccola grande idea può far sì che la nostra strategia ottenga il risultato ... Leer más

    $10.99 USD

  • Comunicare è un'arte

    Come trovare la strada giusta nel labirinto dei rapporti umani

    Molte volte pensiamo di sapere cosa significhi amare, ascoltare, comprendere noi stessi e l’altro e che il difetto stia semplicemente nella poca volontà di porre in atto quello che si conosce e si sa essere giusto. Invece, in molti casi, pur partendo con le migliori intenzioni, confezioniamo interventi, parole e atteggiamenti poco comunicativi se intendiamo la comunicazione come quell’arte ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Contagious

    Why Things Catch On

    de Jonah Berger ...
    The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

    $13.99 USD