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  • Understanding Journalism

    Communicating efficiently and presenting news in sensational manner

    de Barun Roy ...
    Journalism today is an upcoming and a popular career with bright prospects.This book captures the scintillating thrill, sensational excitement, and vivacious action associated with journalism. The career-seekers find it difficult to gain the basic knowledge and the nitty-gritty of this highly dynamic life. To fulfil the curiosity of the subject this book has come up as a solution and has gained ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Beginners' Guide To Journalism & Mass Communication

    Effective guide to write well, influence people and remain in news

    de Barun Roy ...
    Most books on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of the applied journalism in simple language. It provides step-by-step instructions to develop skills in the field. Any person interested in journalism, mass communication and in public relations will ... Leer más

    $5.99 USD o gratis con Kobo Plus

  • Beginners' Guide To Journalism & Mass Communication

    de Barun Roy ...
    Most books on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of the applied journalism in simple language. It provides step-by-step instructions to develop skills in the field. Any person interested in journalism, mass communication and in public relations will ... Leer más

    $8.99 USD

  • Beginner's Guide to Journalism & Mass Communication

    de Barun Roy ...
    Most books on journalism today are either too complex to comprehend or too superficial. Barun Roy has really done a remarkably good job to fill a long-felt vacuum. This guide introduces basic tools of the applied journalism in simple language. It provides step-by-step instructions to develop skills in the field. Any person interested in journalism, mass communication and in public relations will ... Leer más

    $5.99 USD

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  • Public Relations and the Social Web

    How to Use Social Media and Web 2.0 in Communications

    de Rob Brown ...
    The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise their approach.Public Relations and the Social Web explores the way in which communications is changing and looks at what this means for ... Leer más

    $35.99 USD

  • The PR Masterclass

    How to develop a public relations strategy that works!

    The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to ... Leer más

    $17.00 USD

  • Branding for Nonprofits

    de DK Holland ...
    Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland-a pioneer in the field-helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers ... Leer más

    $13.99 USD

  • Content

    de Kate Eichhorn ...
    Series series The MIT Press Essential Knowledge series
    A concise introduction to content and the content industry, from the early internet to the Instagram egg.From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential ... Leer más

    $12.99 USD

  • Online Journalism

    The Essential Guide

    "An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting."- Paul Lewis, The Guardian"As the news business transforms, Online Journalism is a fantastic new resource for both students and ... Leer más

    $78.29 USD

  • Advertising

    A Very Short Introduction

    Series series Very Short Introductions
    How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

    $7.99 USD

  • Magazine Editing

    In Print and Online

    Including comprehensive coverage on both print and online, consumer and free magazines, Magazine Editing looks at how magazines work and explains the dual role of the magazine editor. John Morrish and Paul Bradshaw consider the editor both as a journalist, having to provide information and entertainment for readers, and as a manager, expected to lead and supervise successfully the development of a ... Leer más

    $64.99 USD

  • The Journey to a Personal Brand

    Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims.A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, ... Leer más

    $87.99 USD