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Citizen Coke

The Making of Coca-Cola Capitalism

de Bartow J. Elmore ...

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola CompanyBy examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became ... Leer más

$12.99 USD

Disponible también en: Audiolibro

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola CompanyBy examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became
... Leer más

Disponible también en: Audiolibro
Seed Money

Monsanto's Past and Our Food Future

de Bartow J. Elmore ...

**Winner of the 2022 IACP Award for Food Issues and MattersFinalist for the 2022 George Perkins Marsh PrizeFinalist for the 2022 Hagley Prize in Business HistoryAn authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system.**Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged ... Leer más

$20.99 USD

Disponible también en: Audiolibro

**Winner of the 2022 IACP Award for Food Issues and MattersFinalist for the 2022 George Perkins Marsh PrizeFinalist for the 2022 Hagley Prize in Business HistoryAn authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system.**Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged
... Leer más

Disponible también en: Audiolibro
從一杯可樂開始的帝國

Citizen Coke: The Making of Coca-Cola Capitalism

de 巴托‧艾莫爾, Bartow J. Elmore ...

Traducido por 榮莒苓, 謝忍翾, 羅亞琪, 簡秀如, 鍾沛君 ...

Series series 普羅米修斯系列
Amazon網路書店當月最佳商業選書《紐約時報》《出版家週刊》《柯克斯書評》《財富》《華爾街日報》書摘推薦本書完整揭密一杯可樂從萃取原料到侵蝕世界的震撼旅程！一個美國南方失意藥劑師突發奇想的神祕配方，竟打造了今日占領全球版圖的紅色帝國──逼近五百億的年營業額，創造近十五萬的工作機會，同時卻也耗竭超過全球1/4人口的用水量，將數億磅的糖送進消費者的肚子裡……可口可樂如此需要這個世界，但是這個世界──需要可口可樂嗎？●水龍頭滴出的黃金原應屬於你我，卻變成企業的搖錢樹在潔淨的水資源極度匱乏的非洲、澳洲、印度或墨西哥，可口可樂不斷挖掘這種罕見的藍色金礦，灌注這種含糖冷飲的生產，甚至在某些地方，可樂已成為人民唯一能解渴的東西……●買糖比製糖更有利可圖，聯合政府將糖價壓到最低為了每年超過數億磅的耗糖量，可口可樂刻意向不同的廠商購糖，造成市場惡性競爭，並遊說政... ... Leer más

$9.99 USD

Amazon網路書店當月最佳商業選書《紐約時報》《出版家週刊》《柯克斯書評》《財富》《華爾街日報》書摘推薦本書完整揭密一杯可樂從萃取原料到侵蝕世界的震撼旅程！一個美國南方失意藥劑師突發奇想的神祕配方，竟打造了今日占領全球版圖的紅色帝國──逼近五百億的年營業額，創造近十五萬的工作機會，同時卻也耗竭超過全球1/4人口的用水量，將數億磅的糖送進消費者的肚子裡……可口可樂如此需要這個世界，但是這個世界──需要可口可樂嗎？●水龍頭滴出的黃金原應屬於你我，卻變成企業的搖錢樹在潔淨的水資源極度匱乏的非洲、澳洲、印度或墨西哥，可口可樂不斷挖掘這種罕見的藍色金礦，灌注這種含糖冷飲的生產，甚至在某些地方，可樂已成為人民唯一能解渴的東西……●買糖比製糖更有利可圖，聯合政府將糖價壓到最低為了每年超過數億磅的耗糖量，可口可樂刻意向不同的廠商購糖，造成市場惡性競爭，並遊說政...
... Leer más
Audiolibro

Citizen Coke

The Making of Coca-Cola Capitalism

de Bartow J. Elmore ...

Narrado por William Hughes ...

Completo

11 hora 22 minutos

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a ... Leer más

$19.95 USD o gratis con Kobo Plus

Disponible también en: eBook

Coke's insatiable thirst for resources shapes the company and reshapes the globe in this absorbing history.Coca-Cola's success in building a global empire out of sugary water drew on more than a secret formula and brilliant advertising. The real secret to Coke's success was its strategy, from the beginning, to offload production costs and risks onto suppliers and franchisees. Outsourcing and a
... Leer más

Disponible también en: eBook
Audiolibro

Seed Money

Monsanto's Past and Our Food Future

de Bartow J. Elmore ...

Narrado por Sean Patrick Hopkins ...

Completo

10 hora 16 minutos

An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system.Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us.When ... Leer más

$20.99 USD

Disponible también en: eBook

An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system.Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us.When
... Leer más

Disponible también en: eBook

The Great Escape

Health, Wealth, and the Origins of Inequality

de Angus Deaton ...

The world is a better place than it used to be. People are wealthier and healthier, and live longer lives. Yet the escapes from destitution by so many have left gaping inequalities between people and between nations. In The Great Escape, Angus Deaton--one of the foremost experts on economic development and on poverty--tells the remarkable story of how, starting 250 years ago, some parts of the ... Leer más

$33.99 USD

Disponible también en: Audiolibro

The world is a better place than it used to be. People are wealthier and healthier, and live longer lives. Yet the escapes from destitution by so many have left gaping inequalities between people and between nations. In The Great Escape, Angus Deaton--one of the foremost experts on economic development and on poverty--tells the remarkable story of how, starting 250 years ago, some parts of the
... Leer más

Disponible también en: Audiolibro
Austerity: The History of a Dangerous Idea

The History of a Dangerous Idea

de Mark Blyth ...

Conservatives today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts--austerity--to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our belts. This view conveniently forgets where all ... Leer más

$13.29 USD

Conservatives today in both Europe and the United States have succeeded in casting government spending as reckless wastefulness that has made the economy worse. In contrast, they have advanced a policy of draconian budget cuts--austerity--to solve the financial crisis. We are told that we have all lived beyond our means and now need to tighten our belts. This view conveniently forgets where all
... Leer más
Civilization

The West and the Rest

de Niall Ferguson ...

**From the bestselling author of The Ascent of Money and The Square and the Tower“A dazzling history of Western ideas.”—The Economist“Mr. Ferguson tells his story with characteristic verve and an eye for the felicitous phrase.” —Wall Street Journal“[W]ritten with vitality and verve . . . a tour de force.” —Boston Globe**Western civilization’s rise to global dominance is the single most important ... Leer más

Antes $8.99 USD Ahora $7.99 USD

Disponible también en: Audiolibro

**From the bestselling author of The Ascent of Money and The Square and the Tower“A dazzling history of Western ideas.”—The Economist“Mr. Ferguson tells his story with characteristic verve and an eye for the felicitous phrase.” —Wall Street Journal“[W]ritten with vitality and verve . . . a tour de force.” —Boston Globe**Western civilization’s rise to global dominance is the single most important
... Leer más

Disponible también en: Audiolibro
Thinking

The New Science of Decision-Making, Problem-Solving, and Prediction in Life and Markets

de John Brockman ...

Series Libro 6 - Best of Edge Series
Unlock your mind. From the bestselling authors of Thinking, Fastand Slow; The Black Swan; and Stumblingon Happiness comes a cutting-edge exploration of the mysteriesof rational thought, decision-making, intuition, morality, willpower,problem-solving, prediction, forecasting, unconscious behavior, and beyond.Edited by John Brockman, publisher of Edge.org ("The world's s... ... Leer más

$11.99 USD

Unlock your mind. From the bestselling authors of Thinking, Fastand Slow; The Black Swan; and Stumblingon Happiness comes a cutting-edge exploration of the mysteriesof rational thought, decision-making, intuition, morality, willpower,problem-solving, prediction, forecasting, unconscious behavior, and beyond.Edited by John Brockman, publisher of Edge.org ("The world's s...
... Leer más
Command and Control

Nuclear Weapons, the Damascus Accident, and the Illusion of Safety

de Eric Schlosser ...

**The Oscar-shortlisted documentary Command and Control, directed by Robert Kenner, finds its origins in Eric Schlosser's book and continues to explore the little-known history of the management and safety concerns of America's nuclear aresenal.“A devastatingly lucid and detailed new history of nuclear weapons in the U.S. Fascinating.” —Lev Grossman, TIME Magazine“Perilous and gripping . . . ... Leer más

$9.99 USD

Disponible también en: Audiolibro

**The Oscar-shortlisted documentary Command and Control, directed by Robert Kenner, finds its origins in Eric Schlosser's book and continues to explore the little-known history of the management and safety concerns of America's nuclear aresenal.“A devastatingly lucid and detailed new history of nuclear weapons in the U.S. Fascinating.” —Lev Grossman, TIME Magazine“Perilous and gripping . . .
... Leer más

Disponible también en: Audiolibro
Between the World and Me

de Ta-Nehisi Coates ...

Series series One World Essentials
#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the ... Leer más

Antes $9.99 USD Ahora $8.99 USD

Disponible también en: Audiolibro

#1 NEW YORK TIMES BESTSELLER • NATIONAL BOOK AWARD WINNER • NAMED ONE OF TIME’S TEN BEST NONFICTION BOOKS OF THE DECADE • PULITZER PRIZE FINALIST • NATIONAL BOOK CRITICS CIRCLE AWARD FINALIST • ONE OF OPRAH’S “BOOKS THAT HELP ME THROUGH” • NOW AN HBO ORIGINAL SPECIAL EVENTHailed by Toni Morrison as “required reading,” a bold and personal literary exploration of America’s racial history by “the
... Leer más

Disponible también en: Audiolibro
All the Light We Cannot See

A Novel

de Anthony Doerr ...

*NOW A NETFLIX LIMITED SERIES—from producer and director Shawn Levy (Stranger Things) starring Mark Ruffalo, Hugh Laurie, and newcomer Aria Mia Loberti*Winner of the Pulitzer Prize and National Book Award finalist, the beloved instant New York Times bestseller and New York Times Book Review Top 10 Book about a blind French girl and a German boy whose paths collide in occupied France as both try to ... Leer más

$14.99 USD

Disponible también en: Audiolibro

*NOW A NETFLIX LIMITED SERIES—from producer and director Shawn Levy (Stranger Things) starring Mark Ruffalo, Hugh Laurie, and newcomer Aria Mia Loberti*Winner of the Pulitzer Prize and National Book Award finalist, the beloved instant New York Times bestseller and New York Times Book Review Top 10 Book about a blind French girl and a German boy whose paths collide in occupied France as both try to
... Leer más

Disponible también en: Audiolibro

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Citizen Coke

Seed Money

從一杯可樂開始的帝國

Citizen Coke

Seed Money

La gente que leyó estos también disfrutó

The Great Escape

Austerity: The History of a Dangerous Idea

Civilization

Thinking

Command and Control

Between the World and Me

All the Light We Cannot See

eReaders

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普羅米修斯系列

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