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  • Mixed-Mode Official Surveys

    Design and Analysis

    Series series Chapman & Hall/CRC Statistics in the Social and Behavioral Sciences
    Mixed-mode surveys have become a standard at many statistical institutes. However, the introduction of multiple modes in one design goes with challenges to both methodology and logistics. Mode-specific representation and measurement differences become explicit and demand for solutions in data collection design, questionnaire design, and estimation. This is especially true when surveys are repeated ... Leer más

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  • Doing Surveys Online

    de Vera Toepoel ...
    Vera Toepoel’s practical, how-to guide to doing surveys online takes you through the entire process of using surveys, from systematically recruiting respondents, to designing the internet survey, to processing the survey data and writing it up.This book helps students and researchers in identifying possible strategies to make the best use of online surveys, providing pro’s and con’s, and do’s and ... Leer más

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  • Essentials of Business Research

    A Guide to Doing Your Research Project

    Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots ... Leer más

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  • Survey Methodology

    Series Libro 561 - Wiley Series in Survey Methodology
    Praise for the First Edition:"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."—Journal of the American Statistical Association"Overall, the high quality of the text material is matched by the quality of writing . . ."—Public Opinion Quarterly". . . it should find an audience everywhere ... Leer más

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  • Criterion-referenced Test Development

    Technical and Legal Guidelines for Corporate Training

    Criterion-Referenced Test Development is designed specifically for training professionals who need to better understand how to develop criterion-referenced tests (CRTs). This important resource offers step-by-step guidance for how to make and defend Level 2 testing decisions, how to write test questions and performance scales that match jobs, and how to show that those certified as ?masters? are ... Leer más

    $41.00 USD

  • Research Methodology

    Research methods are such phenomena that every researcher wishes to learn. It has been observed that researchers find it difficult to conduct an in-depth analysis in their areas of specialization without a sound knowledge of the scientific process of conducting research. Researchers may consult many books and articles but their inherent inquisitiveness will remain unfulfilled if they lack patience ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Research Methodology

    Concise Book

    Series Libro 1 - Research
    This research methodology book explains the best principles and methods required to conduct effective research simply for you. ... Leer más

    $10.00 USD o gratis con Kobo Plus

  • Handbook of Test Development

    Series series Educational Psychology Handbook
    The second edition of the Handbook of Test Development provides graduate students and professionals with an up-to-date, research-oriented guide to the latest developments in the field. Including thirty-two chapters by well-known scholars and practitioners, it is divided into five sections, covering the foundations of test development, content definition, item development, test design and form ... Leer más

    $179.99 USD

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

    Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.This fully updated third edition equips you with the tools to do exactly that.Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, ... Leer más

    $10.99 USD

  • The Chicago Guide to Writing About Numbers

    Series series Chicago Guides to Writing, Editing, and Publishing
    For students, scientists, journalists and others, a comprehensive guide to communicating data clearly and effectively.Acclaimed by scientists, journalists, faculty, and students, The Chicago Guide to Writing about Numbers has helped thousands communicate data clearly and effectively. It offers a much-needed bridge between good quantitative analysis and clear expository writing, using ... Leer más

    $20.89 USD o gratis con Kobo Plus

  • Developing and Validating Test Items

    Since test items are the building blocks of any test, learning how to develop and validate test items has always been critical to the teaching-learning process. As they grow in importance and use, testing programs increasingly supplement the use of selected-response (multiple-choice) items with constructed-response formats. This trend is expected to continue. As a result, a new item writing book ... Leer más

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  • Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R

    A Workbook

    Series series Business and Management (R0)
    Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification.This practical open access ... Leer más

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