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The Experience Economy, With a New Preface by the Authors

Competing for Customer Time, Attention, and Money

de B. Joseph Pine II, James H. Gilmore ...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This ... Leer más

$25.99 USD o gratis con Kobo Plus

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This
... Leer más
The Experience Economy, Updated Edition

de B. Joseph Pine II, James H. Gilmore ...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... Leer más

$20.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In
... Leer más

Disponible también en: Audiolibro
Authenticity

What Consumers Really Want

de James H. Gilmore, B. Joseph Pine II ...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... Leer más

$25.99 USD o gratis con Kobo Plus

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy,
... Leer más
Infinite Possibility

Creating Customer Value on the Digital Frontier

de B. Joseph Pine, Kim C. Korn ...

Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world ... Leer más

$12.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world
... Leer más

Disponible también en: Audiolibro
Design de experiências

de J. Robert Rossman, Mathew D. Duerden, B. Joseph Pine II ...

Traducido por Carol Colffield ...

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em ... Leer más

Antes $6.99 USD Ahora $4.99 USD

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em
... Leer más
The Transformation Economy

Guiding Customers to Achieve Their Aspirations

de B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... Leer más

$23.99 USD

Disponible también en: Audiolibro

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
... Leer más

Disponible también en: Audiolibro
體驗經濟時代（20週年紀念版）：如何設計體驗:抓住顧客的時間、注意力和金錢

The Experience Economy: Competing for Customer Time: Attention: and Money

de 約瑟夫‧派恩, 詹姆斯‧吉爾摩, B. Joseph Pine II, James H. Gilmore ...

Traducido por 夏業良, 魯煒, 江麗美, 吳書榆 ...

Series series 經營管理
20年前，約瑟夫．派恩和詹姆斯．吉爾摩合寫了這本暢銷書《體驗經濟時代》，探討一些公司如何提供誘人的體驗因而表現亮眼－－不僅帶來忠誠的顧客，還有更高的獲利。這本書被翻譯成13種語言風行全球，成為企業必讀的書，無論是營利或非營利事業、跨國的或本地的企業。在這個20週年紀念版中，兩位作者寫了一篇很長的前言，除了交代近十年來體驗經濟的新發展、回應讀者的疑問，更強調時間的價值、收費的方式、體驗的報酬率，以及如何將廣告體驗化等等主題。體驗經濟的概念從蘋果電腦、太陽劇團，到台灣不斷出現的各式體驗——地方文創、工作坊、運動賽事、萬人大型演唱會、遊戲、電競，以及無所不在的線上體驗、沉浸式體驗，我們看到了美學上的進化，也見證我們已進入了體驗經濟時代。然而，還有許多公司陷入了商品化（commoditized）的困境，他們的商品和服務沒有特色，因此陷入價格戰。解決方案？就是體驗經濟。當一家公司以服務爲舞台 ... Leer más

$9.99 USD

20年前，約瑟夫．派恩和詹姆斯．吉爾摩合寫了這本暢銷書《體驗經濟時代》，探討一些公司如何提供誘人的體驗因而表現亮眼－－不僅帶來忠誠的顧客，還有更高的獲利。這本書被翻譯成13種語言風行全球，成為企業必讀的書，無論是營利或非營利事業、跨國的或本地的企業。在這個20週年紀念版中，兩位作者寫了一篇很長的前言，除了交代近十年來體驗經濟的新發展、回應讀者的疑問，更強調時間的價值、收費的方式、體驗的報酬率，以及如何將廣告體驗化等等主題。體驗經濟的概念從蘋果電腦、太陽劇團，到台灣不斷出現的各式體驗——地方文創、工作坊、運動賽事、萬人大型演唱會、遊戲、電競，以及無所不在的線上體驗、沉浸式體驗，我們看到了美學上的進化，也見證我們已進入了體驗經濟時代。然而，還有許多公司陷入了商品化（commoditized）的困境，他們的商品和服務沒有特色，因此陷入價格戰。解決方案？就是體驗經濟。當一家公司以服務爲舞台
... Leer más
Designing Experiences

de J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Leer más

$21.99 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Leer más
The Age of Experiences

Harnessing Happiness to Build a New Economy

de Benjamin Hunnicutt ...

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make people happy and help forward-looking businesses expand and develop new technologies. In today’s marketplace there is less interest in goods and services and more interest in buying and selling personal improvements and ... Leer más

$21.99 USD

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make people happy and help forward-looking businesses expand and develop new technologies. In today’s marketplace there is less interest in goods and services and more interest in buying and selling personal improvements and
... Leer más
Designing Experiences

de J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Leer más

$28.99 USD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... Leer más
Audiolibro

The Experience Economy, Updated Edition

de James H. Gilmore, B. Joseph Pine ...

Narrado por Alan Sklar ...

Completo

12 hora 13 minutos

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customer's heart has not. In ... Leer más

$19.99 USD

Disponible también en: eBook

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customer's heart has not. In
... Leer más

Disponible también en: eBook
Audiolibro

The Transformation Economy

Guiding Customers to Achieve Their Aspirations

de B. Joseph Pine II ...

Narrado por Mike Lenz, B.Joseph Pine ...

Completo

7 hora 19 minutos

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. ... Leer más

$20.99 USD

Disponible también en: eBook

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized.
... Leer más

Disponible también en: eBook

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“b joseph pine”

The Experience Economy, With a New Preface by the Authors

The Experience Economy, Updated Edition

Authenticity

Infinite Possibility

Design de experiências

The Transformation Economy

體驗經濟時代（20週年紀念版）：如何設計體驗:抓住顧客的時間、注意力和金錢

Designing Experiences

The Age of Experiences

Designing Experiences

The Experience Economy, Updated Edition

The Transformation Economy

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

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Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

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“b joseph pine”

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