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1 - 12 de 21 resultados para “arch woodside”
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  • Incompetency and Competency Training

    Improving Executive Skills in Sensemaking, Framing Issues, and Making Choices

    de Rouxelle de Villiers, Roger Marshall, Arch Woodside ...
    Series series Business and Management (R0)
    This book covers theory and practice of competency and incompetency training. ‘Incompetency training’ includes formal and informal instruction that consciously (purposively) or unconsciously imparts knowledge, attitudes, beliefs, and behavior (including procedures) that are useless, inaccurate, misleading, and/or will lower performance outcomes of the trainee versus no training or training using ... Leer más

    $89.99 USD

  • Market-Driven Thinking

    de Arch G. Woodside ...
    Market-Driven Thinking provides a useful mental model and tools for learning about how executives and customers think within marketplace contexts. When the need to learn about how executives and customer think is recognized, a solution is usually implemented automatically, with no thought given to the relative worth of alternative methods to learn fill the need. Thus, the "dominant logics" (most ... Leer más

    $102.99 USD

  • Marketing Places and Spaces

    de Arch G. Woodside ...
    Series Libro 10 - Advances in Culture, Tourism and Hospitality Research
    Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The ... Leer más

    $140.99 USD

  • Luxury Fashion and Culture

    de Arch G. Woodside ...
    Series Libro 7 - Advances in Culture, Tourism and Hospitality Research
    "Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high ... Leer más

    $147.99 USD

  • Visionary Pricing

    Reflections and Advances in Honor of Dan Nimer

    de Arch G. Woodside ...
    Series Libro 19 - Advances in Business Marketing and Purchasing
    "Visionary Pricing" is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing. They now assess the present and future destiny of pricing, pricing innovation, and pricing paradigms ... Leer más

    $147.99 USD

  • Case Study Research

    Core Skills in Using 15 Genres

    de Arch G. Woodside ...
    Case Study Research: Core Skills in Using 15 Genres examines the processes involved in conducting case research in a number of genres including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modeling, mapping strategic thinking, the historical method, storytelling research and ... Leer más

    $87.99 USD

  • Bad to Good

    Achieving High Quality and Impact in Your Research

    de Arch G. Woodside ...
    For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and marketing. The majority of the research that gets published, perhaps 70% of it, hardly has any measurable scholarly impact in terms of citations. Rather than low relevancy, ‘Bad to Good’ posits that the deeper issue is the pervasive use of bad research practices ... Leer más

    $54.99 USD

  • Field Guide to Case Study Research in Tourism, Hospitality and Leisure

    de Arch G. Woodside ...
    Series Libro 6 - Advances in Culture, Tourism and Hospitality Research
    This field guide provides methods and studies on how-to-do case study research in natural settings. A truly international guide, this text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict both individual and group case behavior, at the same time ... Leer más

    $159.99 USD

  • Tourists’ Behaviors and Evaluations

    Edición de Arch G. Woodside, Metin Kozak ...
    Series Libro 9 - Advances in Culture, Tourism and Hospitality Research
    The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and ... Leer más

    $136.99 USD

  • Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

    Edición de Arch G. Woodside, Suresh C. Sood ...
    Series Libro 11 - Advances in Culture, Tourism and Hospitality Research
    Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption ... Leer más

    $122.99 USD

  • Tourists’ Perceptions and Assessments

    Edición de Arch G. Woodside, Metin Kozak ...
    Series Libro 8 - Advances in Culture, Tourism and Hospitality Research
    The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry's grandmaster thesis, The Tourist Gaze, the volume proposes that assessments occur automatically with perceptions even when perceptions occur ... Leer más

    $136.99 USD

  • New Insights on Trust in Business-to-Business Relationships

    A Multi-Perspective Approach

    Edición de Dr Houcine Akrout, Dr Karine Raies, Professor Arch G. Woodside ...
    Series Libro 26 - Advances in Business Marketing and Purchasing
    Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its ... Leer más

    $104.99 USD