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  • Marketing the Arts

    An Introduction

    de Anthony Rhine ...
    With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and ... Leer más

    $39.99 USD

  • Business Issues in the Arts

    Edición de Anthony Rhine, Jay Pension ...
    Series series Discovering the Creative Industries
    Business Issues in the Arts is a text designed to address some of the most prescient business issues that nonprofit arts organizations face today. This text is not a how-to but an in-depth dive into fourteen topics and their associated theories to augment learning in arts administration programs.With contributions from leading academics in arts administration, the book guides readers through an ... Leer más

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  • Theatre Management

    Arts Leadership for the 21st Century

    de Anthony Rhine ...
    An essential introductory textbook that provides a comprehensive and student-friendly overview of the key processes involved in developing and managing a theatre in the 21st century. It covers a complete range of topics fundamental to successful commercial and not-for-profit theatre management, from developing a mission statement to communicating with stakeholders, from marketing and promotion to ... Leer más

    $34.99 USD