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  • Mobile and Social Media Journalism

    A Practical Guide for Multimedia Journalism

    Now in its third edition, Mobile and Social Media Journalism continues to be an essential resource for those learning about how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences.Merging theory and practice, this textbook includes checklists and practical activities in every chapter, enabling readers to immediately build the ... Leer más

    $72.99 USD

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  • Platform: Get Noticed in a Noisy World

    Get Noticed in a Noisy World

    de Michael Hyatt ...
    Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the ... Leer más

    $16.99 USD o gratis con Kobo Plus

  • The Social Media Bible

    Tactics, Tools, and Strategies for Business Success

    de Lon Safko ...
    The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the ... Leer más

    $18.00 USD

  • Social Media for Social Good: A How-to Guide for Nonprofits

    Spread your message instantly and easily—even on a shoestring budget“In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.”—Danielle Brigida, digital marketing manager, National Wildlife Federation“For over 10 years Heather has been my primary reference point for all ... Leer más

    $22.99 USD

  • The New Rules of Marketing & PR

    How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

    The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from ... Leer más

    $18.00 USD

  • Social Media Commerce For Dummies

    Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer ... Leer más

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  • Social Media Marketing

    Internet Marketing Success, #2

    de AJM Marketing ...
    Series Libro 2 - Internet Marketing Success
    Do want to make money with an online business?This book explains how Social Media can be an integral and important part of marketing your online business, or your physical small business. Various platforms are discussed including Facebook, Twitter, YouTube, Pinterest and others.This series of books is primarily intended for individuals and small businesses, who need to get a basic understanding of ... Leer más

    $1.99 USD o gratis con Kobo Plus

  • 101 Social Media Tactics for Nonprofits

    A Field Guide

    The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to ... Leer más

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  • Social Media

    "Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you dont know ... Leer más

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  • The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

    Skip the line at the front door and unlock privileged access to top influencers and decision makersBarriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media—have opened all around us. Through them, we can engage with top ... Leer más

    $14.99 USD

  • The Radio Station

    Broadcasting, Podcasting, and Streaming

    The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering ... Leer más

    $94.99 USD