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1 - 12 de 12 resultados para “ansgar zerfass”
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  • Unternehmenskommunikation. Marketingorientierte Konzepte und die Theorie der Unternehmenskommunikation von Ansgar Zerfass

    de Katja Beitat ...
    Studienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1.7, Universität Leipzig (Kommunikations- und Medienwissenschaft), Veranstaltung: Theorien der PR, Sprache: Deutsch, Abstract: Innerhalb des Marketings sind zum Thema Unternehmenskommunikation in den letzten 30 Jahren zahlreiche und ebenso verschiedene Perspektiven in ... Leer más

    $16.86 USD

  • Communication Excellence

    How to Develop, Manage and Lead Exceptional Communications

    de Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven ...
    Series series Business and Management (R0)
    Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering ... Leer más

    $31.99 USD

  • Communication Ethics in a Connected World

    Research in Public Relations and Organisational Communication

    Edición de Andrea Catellani, Ansgar Zerfass, Ralph Tench ...
    What are the main ethical challenges for strategic communication and public relations professionals today? How can researchers help in understanding and dealing with these challenges in a complex and interconnected world? This book offers some answers to these questions, based on contributions by researchers from different European countries and other continents. The chapters of the first section ... Leer más

    $71.99 USD

  • The Management Game of Communication

    Edición de Peggy Simcic Brønn, Stefania Romenti, Ansgar Zerfass ...
    Series Libro 1 - Advances in Public Relations and Communication Management
    We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? ... Leer más

    $132.99 USD

  • Future Directions of Strategic Communication

    Edición de Howard Nothhaft, Kelly Page Werder, Dejan Verčič, Ansgar Zerfass ...
    This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is ... Leer más

    $60.99 USD

  • The Routledge Handbook of Strategic Communication

    Edición de Derina Holtzhausen, Ansgar Zerfass ...
    Series series Routledge Handbooks in Communication Studies
    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, ... Leer más

    $70.99 USD

  • Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edición de Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim ...
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the ... Leer más

    $84.99 USD

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  • Public Relations Metrics

    Research and Evaluation

    Edición de Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic ...
    Series series Routledge Communication Series
    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. ... Leer más

    $76.99 USD

  • Strategic Communication, Social Media and Democracy

    The challenge of the digital naturals

    Edición de W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young ...
    Series series Routledge New Directions in PR & Communication Research
    Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.Strategic Communication, Social Media and Democracy provides a wholly new framework for ... Leer más

    $65.99 USD

  • Public Relations

    Critical Debates and Contemporary Practice

    Edición de Jacquie L'Etang, Magda Pieczka ...
    This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio ... Leer más

    $105.99 USD

  • The Handbook of Communication Engagement

    Edición de Kim A. Johnston, Maureen Taylor ...
    Series series Handbooks in Communication and Media
    A comprehensive volume that offers the most current thinking on the practice and theory of engagementWith contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert ... Leer más

    $187.00 USD

  • Organizational Behaviour

    People, Process, Work and Human Resource Management

    de Raisa Arvinen-Muondo, Stephen J Perkins ...
    There is a large body of shared knowledge between the study of Organizational Behaviour and Human Resource Management but despite the crossover, they are often treated as very distinct disciplines. Written by a team of experts across both fields, Organizational Behaviour bridges the gap between OB and HRM, with an emphasis on inter-cultural and cross-cultural perspectives of organizational ... Leer más

    $55.99 USD