Rakuten Kobo

Carrito de compra

Artículos no disponibles para compra.

Por favor revisa tu carrito. Puedes eliminar los artículos no disponibles ahora o los eliminaremos nosotros automáticamente al momento de pagar.

artículosartículo

- Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Recibe 1 crédito cada mes para el audiolibro de tu elección
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  
  Acceso ilimitado a eBooks
  
  Acceso ilimitado a audiolibros
  
  Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
  Audiolibro
  de ,
  
  Disponible el:
  
  . Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.
  
  Preventa
  1 audiolibro mensual
  
  + Prueba gratis de 30 días
  
  Oferta especial
  
  Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.
  
  *Sin compromiso, cancela en cualquier momento
  
  GRATIS

artículosartículo

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Recibe 1 crédito cada mes para el audiolibro de tu elección

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions

Acceso ilimitado a eBooks

Acceso ilimitado a audiolibros

Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions
Audiolibro
de ,

Disponible el:
. Sin compromiso, cancela en cualquier momento en kobo.com/account/subscriptions.

Preventa
1 audiolibro mensual

+ Prueba gratis de 30 días

Oferta especial

Recibe 1 crédito cada mes para intercambiarlo por un audiolibro de tu elección.

*Sin compromiso, cancela en cualquier momento

GRATIS

Recomendado para ti

Skip side bar filters

Online Consumer Behavior

Theory and Research in Social Media, Advertising and E-tail

Edición de Angeline Close Scheinbaum ...

Series series Marketing and Consumer Psychology Series
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the ... Leer más

$57.99 USD

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the
... Leer más
Corporate Cancel Culture and Brand Boycotts

The Dark Side of Social Media for Brands

Edición de Angeline Close Scheinbaum ...

This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social ... Leer más

$69.99 USD

This topical book examines and tests the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. This book introduces the term “corporate cancel culture,” highlighting the growing trend among customers to leverage social media to communicate their grievances with companies. This book reports challenges of social
... Leer más
The Darker Side of Social Media

Consumer Psychology and Mental Health

Edición de Angeline Close Scheinbaum ...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health ... Leer más

$65.99 USD

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, scientific approach to examining problematic issues and outcomes that are related to social media use by consumers. Now in its second edition, it relies on psychological theories to help explain or predict problematic online behavior within the social media landscape through the lens of mental health
... Leer más

Life in Media

A Global Introduction to Media Studies

de Mark Deuze ...

A new way to teach media studies that centers students’ lived experiences and diverse perspectives from around the world.From the intimate to the mundane, most aspects of our lives—how we learn, love, work, and play—take place in media. Taking an expansive, global perspective, this introductory textbook covers what it means to live in, rather than with, media. Mark Deuze focuses on the lived ... Leer más

$44.99 USD

A new way to teach media studies that centers students’ lived experiences and diverse perspectives from around the world.From the intimate to the mundane, most aspects of our lives—how we learn, love, work, and play—take place in media. Taking an expansive, global perspective, this introductory textbook covers what it means to live in, rather than with, media. Mark Deuze focuses on the lived
... Leer más
Well-Being and Creative Careers

What Makes You Happy Can Also Make You Sick

de Mark Deuze ...

Series series Global Health Humanities
The media and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalism, filmmaking, games, music, advertising and online content creation lies a growing crisis – one of burnout, anxiety, substance abuse and exhaustion. Why do so many creative professionals report feeling both deeply fulfilled and profoundly unwell?Mark Deuze investigates the ... Leer más

$23.79 USD

The media and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalism, filmmaking, games, music, advertising and online content creation lies a growing crisis – one of burnout, anxiety, substance abuse and exhaustion. Why do so many creative professionals report feeling both deeply fulfilled and profoundly unwell?Mark Deuze investigates the
... Leer más
Esports and the Media

Challenges and Expectations in a Multi-Screen Society

Edición de Angel Torres-Toukoumidis ...

Series series Routledge Focus on Digital Media and Culture
This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be ... Leer más

Gratis

This book takes a multidisciplinary approach to the question of esports and their role in society. A diverse group of authors tackle the impact of esports and the ways in which it has grown within the entertainment industry around the world.Chapters offer a coherent response to the following questions: What role do esports play in the entertainment industry? What communication skills can be
... Leer más
Managing Cultural Diversity in Technical Professions

de Lionel Laroche ...

'Managing Cultural Diversity in Technical Professions' provides managers of technical professionals with clear and tested strategies to improve communication and increase productivity among culturally diverse technical professionals, teams, and departments.Dr. Laroche outlines the differences in education and training, career expectations, communication styles, and management expectations in ... Leer más

$106.99 USD

'Managing Cultural Diversity in Technical Professions' provides managers of technical professionals with clear and tested strategies to improve communication and increase productivity among culturally diverse technical professionals, teams, and departments.Dr. Laroche outlines the differences in education and training, career expectations, communication styles, and management expectations in
... Leer más
Advancing Crisis Communication Effectiveness

Integrating Public Relations Scholarship with Practice

Edición de Yan Jin, Bryan H. Reber, Glen J. Nowak ...

Series series Routledge Research in Public Relations
Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the ... Leer más

$61.99 USD

Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the
... Leer más
Knowledge Management and Challenges in Education

de Sharaf Rehman ...

A collection of essays about sharing knowledge in a society, in a classroom, in interpersonal relationships, and in advertising. The essays in this collection are strung together on the thread of “sharing of knowledge”. Sharing, as in imparting knowledge in a formal classroom setting; sharing as in disseminating information to large populations in a society. ... Leer más

Gratis

A collection of essays about sharing knowledge in a society, in a classroom, in interpersonal relationships, and in advertising. The essays in this collection are strung together on the thread of “sharing of knowledge”. Sharing, as in imparting knowledge in a formal classroom setting; sharing as in disseminating information to large populations in a society.
... Leer más
The Psychology of Silicon Valley

Ethical Threats and Emotional Unintelligence in the Tech Industry

de Katy Cook ...

Misinformation. Job displacement. Information overload. Economic inequality. Digital addiction. The breakdown of democracy, civility, and truth itself.This open access book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents. In an era where the reach and influence of ... Leer más

Gratis

Misinformation. Job displacement. Information overload. Economic inequality. Digital addiction. The breakdown of democracy, civility, and truth itself.This open access book explores the conscious and unconscious norms, values, and characteristics that drive behaviors within the high-tech capital of the world, Silicon Valley, and the sector it represents. In an era where the reach and influence of
... Leer más
Radical Solutions and Open Science

An Open Approach to Boost Higher Education

Edición de Daniel Burgos ...

Series series Education (R0)
This open access book presents how Open Science is a powerful tool to boost Higher Education. The book introduces the reader into Open Access, Open Technology, Open Data, Open Research results, Open Licensing, Open Accreditation, Open Certification, Open Policy and, of course, Open Educational Resources. It brings all these key topics from major players in the field; experts that present the ... Leer más

Gratis

This open access book presents how Open Science is a powerful tool to boost Higher Education. The book introduces the reader into Open Access, Open Technology, Open Data, Open Research results, Open Licensing, Open Accreditation, Open Certification, Open Policy and, of course, Open Educational Resources. It brings all these key topics from major players in the field; experts that present the
... Leer más
Abundance

On the Experience of Living in a World of Information Plenty

de Pablo J. Boczkowski ...

Information overload is something that humans have dealt with for millennia. During different historical eras, massive increases in what was available to know has motivated the creation of systems for sorting, indexing, and compiling information as well as concerns that the abundance of information might cause cultural anxiety or even drive people to madness. The digital age has renewed concerns ... Leer más

$28.99 USD

Disponible también en: Audiolibro

Information overload is something that humans have dealt with for millennia. During different historical eras, massive increases in what was available to know has motivated the creation of systems for sorting, indexing, and compiling information as well as concerns that the abundance of information might cause cultural anxiety or even drive people to madness. The digital age has renewed concerns
... Leer más

Disponible también en: Audiolibro

Kobo Rakuten

eReaders

Aplicaciones

Accesorios

¿Qué es Kobo Super Points?

Prémiate

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Serie m´´as popular en Estados Unidos

Marketing and Consumer Psychology Series

Online Consumer Behavior

Corporate Cancel Culture and Brand Boycotts

The Darker Side of Social Media

La gente que leyó estos también disfrutó

Life in Media

Well-Being and Creative Careers

Esports and the Media

Managing Cultural Diversity in Technical Professions

Advancing Crisis Communication Effectiveness

Knowledge Management and Challenges in Education

The Psychology of Silicon Valley

Radical Solutions and Open Science

Abundance

eReaders

Aplicaciones

Accesorios

Carrito de compra

¡Obtienes el tratamiento VIP!

Tu carrito de compra está vacío

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Disponible el:

1 audiolibro mensual

+ Prueba gratis de 30 días

Recomendado para ti

Serie m´´as popular en Estados Unidos

Marketing and Consumer Psychology Series

Mostrar:

La gente que leyó estos también disfrutó