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1 - 12 de 12 resultados para “andrew schall”
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  • The Persona and Journey Map Playbook

    Designing Human-Centered Artifacts to Inspire and Drive Change

    de Andrew Schall ...
    Series series Professional and Applied Computing (R0)
    Most personas and journey maps crash land shortly after takeoff. This step-by-step playbook provides a revolutionary approach to creating these pivotal artifacts in product design through the concept of altitudes. They will guide you in conceptualizing your users through research techniques that directly inform persona characteristics.Discover how to create personas that are free from irrelevant ... Leer más

    $53.99 USD

  • Eye Tracking in User Experience Design

    Edición de Jennifer Romano Bergstrom, Andrew Schall ...
    Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design ... Leer más

    $53.99 USD

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  • Agile User Experience Design

    A Practitioner's Guide to Making It Work

    de Diana Brown ...
    Being able to fit design into the Agile software development processes is an important skill in today's market. There are many ways for a UX team to succeed (and fail) at being Agile. This book provides you with the tools you need to determine what Agile UX means for you. It includes practical examples and case studies, as well as real-life factors to consider while navigating the Agile UX waters. ... Leer más

    $35.99 USD

  • Handbook of Usability Testing

    How to Plan, Design, and Conduct Effective Tests

    de Jeffrey Rubin, Dana Chisnell ...
    Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You ... Leer más

    $38.00 USD

  • Observing the User Experience

    A Practitioner's Guide to User Research

    de Mike Kuniavsky, Elizabeth Goodman ...
    Observing the User Experience: A Practitioner's Guide to User Research aims to bridge the gap between what digital companies think they know about their users and the actual user experience. Individuals engaged in digital product and service development often fail to conduct user research. The book presents concepts and techniques to provide an understanding of how people experience products and ... Leer más

    $53.99 USD

  • The Influential Product Manager

    How to Lead and Launch Successful Technology Products

    de Ken Sandy ...
    This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved ... Leer más

    $28.99 USD

  • Complete B2B Online Marketing

    de William Leake, Lauren Vaccarello, Maura Ginty ...
    Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the ... Leer más

    $24.00 USD

  • Innovative Performance Support: Strategies and Practices for Learning in the Workflow

    de Con Gottfredson, Bob Mosher ...
    Real Learning Happens as You Work!Implement performance support to increase and accelerate employee performance.“It is a book that will become dog-eared from use as it is both a narrative and a reference. Valuable now, and over time; it is worth every cent of the $30 cover price. It is easy to read, and easy to fillet for the right information just when you need it. The book comes at a really ... Leer más

    $27.99 USD

  • Learning Experience Design Essentials

    Designing for Users and Impact

    de Cara North ...
    Design Learning Experiences, Not EventsLearning Experience Design Essentials explores how new instructional designers and those looking to build their skills and align their function to the business can blend content and context to elevate learning experiences. Expert Cara North maps out the skills and capabilities that define the work learning experience design (LXD) professionals do.Cara lays ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • The Psychology Behind Effective Copywriting

    de Khairul Hilmi Bin Sidek ...
    Step into the world of copywriting where every word has the power to persuade, influence, and sell. The Psychology Behind Effective Copywriting is your comprehensive guide to mastering the craft that turns ordinary text into compelling narratives. Whether you’re a marketer, entrepreneur, or aspiring writer, this book is packed with psychological insights and practical strategies to elevate your ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Engineering Manager's Handbook

    An insider's guide to managing software development and engineering teams

    de Morgan Evans ...
    A comprehensive guide to engineering management packed with tips, tricks, and techniques to drive resultsKey FeaturesAcquire the necessary skills to manage engineers across various settingsGain valuable insights into engineering leadership, people management, and driving organizational changeDiscover pitfalls to avoid as a new engineering manager and understand their causationPurchase of the print ... Leer más

    $30.99 USD o gratis con Kobo Plus

  • Gamification for Product Excellence

    Make your product stand out with higher user engagement, retention, and innovation

    de Mike Hyzy, Bret Wardle ...
    Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable productsKey FeaturesDesign gamification frameworks that captivate users and deliver a compelling experienceBuild a successful gamification strategy to go from concept to prototype to production with easeGamify product management processes using game techniques ... Leer más

    $28.99 USD o gratis con Kobo Plus