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  • How to Set Up and Run an Academic Programme

    Series series How To Guides
    In this insightful book, Andrew Corcoran presents a step-by-step approach to programme initiation and management, empowering teachers and creating a fulfilling experience for all. He recognises how leading a degree-level academic programme requires exceptional project management skills, requiring the coordination of many students and colleagues across multiple departments.Corcoran provides solid ... Leer más

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  • Integrated Digital Marketing in Practice

    Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively ... Leer más

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  • Introduction to Marketing

    Concepts and Contexts

    This concise introduction to marketing essentials provides a grounding in the key concepts of the subject and the contexts in which they operate. Considering how the organisation must deal clearly with the contrasting value needs of both consumer and customer, the text views marketing through three topical lenses: technology, responsibility and employability. This provides a unique contemporary ... Leer más

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  • Toxic Nostalgia on Screen

    Undead Memory in the Twenty-First Century

    Series series Research in Horror Studies
    Choice 2025 Outstanding Academic TitleToxic nostalgia is not a new phenomenon, and instances of an undying past refusing to perish and plaguing the present, can be found throughout history. However, examined in Toxic Nostalgia on Screen, in the early years of the new millennium, it has acquired further meaning and not just applies to a dangerous longing for the past, but a way of being in the ... Leer más

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  • Adjusting the Numbers

    The Future of Finance in Law Firms

    Why this report, why now? We began 2020 in bright spirits and bountiful economic conditions; by early March all that had changed. Economic adjustments were made and, overall, firms ended the year in much better shape than their spring worst-case projections anticipated. Some firms were even close to their original 2020 profit expectations to date – largely due to quick actions to curtail ... Leer más

    $215.99 USD

  • Turning Points

    The Role of the State Department in Vietnam (1945–1975)

    "...a valuable addition to Vietnam War historiography." — The VVA Veteran Ten years after the end of the American involvement in the Vietnam War, a career Foreign Service officer, Thomas J. Corcoran, set down in writing his thoughts on the history of US State Department policy during America's involvement with South Vietnam. Like many Americans of his generation, he was perplexed by the failure of ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • Bridget's Bright

    A Courageous Picture Book for Young Readers about Overcoming Fears

    Ilustraciones de Sam McGarry ...
    Bridget isn’t afraid of shadows or bedtime. Her fear is something quite different. Bridget is afraid of The Bright. This fear is keeping her from joining in the things she loves most.But when her imagination sparks a desire to change, Bridget begins to see The Bright in a whole new way. With courage, creativity and a little self-belief, she learns that fears can be faced, and that sometimes, being ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Audiolibro

    Turning Points

    The Role of the State Department in Vietnam (1945–75)

    Completo

    9 hora 35 minutos

    Details how the US State Department attempted, and failed, to save South Vietnam from North Vietnamese aggression and the powerful domestic political influences that ultimately led to America's defeat.Ten years after the end of the American involvement in the Vietnam War, a career Foreign Service officer, Thomas J. Corcoran, set down in writing his thoughts on the history of US State Department ... Leer más

    $19.99 USD

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    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... Leer más

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  • Organization Design

    A Guide to Building Effective Organizations

    With the rate of change in organizations at an all-time high, the need for strong organization design has never been more pressing. Organization Design provides a complete road map to building successful organizations through good organization design. It presents a practical process; a robust, broad-based model and a set of tools and techniques that all link together. Part One and Two together ... Leer más

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  • Relationship Marketing

    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and ... Leer más

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  • Project Sustainability

    A Comprehensive Guide to Sustaining Projects, Systems and Organizations in a Competitive Marketplace

    This business guide explores the complex relationship between a good strategic implementation plan and the implementation needed to enhance the sustainability of a project in the marketplace.“A good reference guide on issues related not only to the sustainability of projects and programs, but also to the sustainability of systems, institutions, and organizations.”—Dr. Mrs. Mercy M. Tembon, country ... Leer más

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