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“andreina mandelli”

1 - 12 de 12 resultados para “andreina mandelli”
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  • Big Data Marketing

    Creare valore nella platform economy con dati, intelligenza artificiale eIOT

    de Andreina Mandelli ...
    Il big data marketing non è solo l’applicazione al marketing tradizionale di strumenti di analisi innovativi, bensì un modo nuovo e diverso di fare marketing e business. Oggi è fondamentale spostare l’attenzione su come i big data stanno trasformando i processi di marketing e su come la conoscenza di questi cambiamenti può aiutare a migliorare le attività di marketing e di business più in generale ... Leer más

    $15.99 USD

  • Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016)

    de Vandana Mangal, Andreina Mandelli, Uday S Karmarkar, Antonella La Rocca ...
    This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New ... Leer más

    $38.99 USD

  • Storie, relazioni e business

    Social media marketing nell'era delle piattaforme

    de Andreina Mandelli, Alessandro Arbore, Chiara Piancatelli ...
    I social media si stanno trasformando in ambienti sempre più ricchi di interazioni tra brand e consumatori. Per questo motivo, le aziende devono imparare a metterli al centro della propria visione strategica e della propria capacità di innovazione. Questo libro offre una panoramica del ruolo che i social media ricoprono nelle attività di marketing delle aziende. Quello di oggi è infatti un nuovo ... Leer más

    $26.99 USD

  • Intelligenza artificiale e marketing

    Agenti invisibili, esperienza, valore e business

    de Andreina Mandelli ...
    Viviamo in un mondo dove i prodotti e i servizi diventano dinamicamente personalizzati e automatizzati; in cui nelle case cominciano a diffondersi gli assistenti personali virtuali; in cui quando chiediamo aiuto in fase di acquisto molto spesso siamo assistiti da chatbot. In questo mondo in cui la rete è sempre più ubiqua e mischia le dimensioni del fisico e del virtuale, l’intelligenza ... Leer más

    $19.99 USD

  • Social Mobile Marketing - II edizione

    Il marketing nell'era dell'ubiquitous internet, della sharing economy e dei big data

    de Cosimo Accoto, Andreina Mandelli ...
    Le trasformazioni indotte dalle nuove tecnologie di comunicazione richiedono un ripensamento radicale nell’approccio al marketing management. Il Social Mobile Marketing non può essere declinato come modalità specializzata e separata di marketing tecnologico o di canale, ma va concepito come un modo totalmente nuovo di fare marketing. Se i mercati sono conversazioni mediate, la tecnologia agisce ... Leer más

    $21.99 USD

  • Marketing digitale - II edizione

    de Andreina Mandelli, Alessandro Arbore ...
    Tra fisico e virtuale, che cosa rende oggi appagante l’esperienza di acquisto? Pixel, la risposta a ogni esigenza di sapere. ... Leer más

    $8.99 USD

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  • Alibaba

    The House That Jack Ma Built

    de Duncan Clark ...
    "The story of Alibaba's rise—along with Jack Ma's—offers a fascinating window onto China's staggering transformation." — The Wall Street JournalIn just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company's $25 billion IPO in 2014 was the world's ... Leer más

    $12.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

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  • Humans Need Not Apply

    A Guide to Wealth & Work in the Age of Artificial Intelligence

    de Jerry Kaplan ...
    An "intriguing, insightful" look at how algorithms and robots could lead to social unrest—and how to avoid it ( The Economist, Books of the Year).After decades of effort, researchers are finally cracking the code on artificial intelligence. Society stands on the cusp of unprecedented change, driven by advances in robotics, machine learning, and perception powering systems that rival or exceed ... Leer más

    $12.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Race For A New Game Machine:

    de David Shippy, Mickie Phipps ...
    **The pioneering game-chip engineers behind the revolutionary Cell microprocessor tell the story of its creation in this “fast-paced tell-all” (**Steve Cherry, IEEE Spectrum Magazine).The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles—how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design ... Leer más

    $13.99 USD o gratis con Kobo Plus

  • Summary and Analysis of The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley are Changing the World

    Based on the Book by Brad Stone

    de Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? This brief overview of The Upstarts tells you what you need to know—before or after you read Brad Stone's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary and analysis of The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence

    de Don Tapscott ...
    “Twenty years of hindsight prove how deeply Tapscott understood the impact the Internet would have on the way we live, work, play and learn. This important book, now updated, is just as relevant today as it was then.”John Chambers, Chairman and CEO, CiscoWith a new foreword by Eric Schmidt, Chief Executive of GoogleTwo decades ago, The Digital Economy changed the way the world thought about the ... Leer más

    $30.29 USD

  • Architecture and Patterns for IT Service Management, Resource Planning, and Governance

    Making Shoes for the Cobbler's Children

    de Charles T. Betz ...
    Information technology supports efficient operations, enterprise integration, and seamless value delivery, yet itself is too often inefficient, un-integrated, and of unclear value. This completely rewritten version of the bestselling Architecture and Patterns for IT Service Management, Resource Planning and Governance retains the original (and still unique) approach: apply the discipline of ... Leer más

    $52.99 USD