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  • Relationship Marketing in Sports

    Series series Routledge Sports Marketing Series
    Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business ... Leer más

    $84.99 USD

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  • Moneyball: The Art of Winning an Unfair Game

    The Art of Winning an Unfair Game

    de Michael Lewis ...
    "One of the best baseball—and management—books out....Deserves a place in the Baseball Hall of Fame."—ForbesMoneyball is a quest for the secret of success in baseball. Following the low-budget Oakland Athletics, their larger-than-life general manger, Billy Beane, and the strange brotherhood of amateur baseball enthusiasts, Michael Lewis has written not only "the single most influential baseball ... Leer más

    $12.99 USD

  • Scorecasting

    The Hidden Influences Behind How Sports Are Played and Games Are Won

    In Scorecasting, University of Chicago behavioral economist Tobias Moskowitz teams up with veteran Sports Illustrated writer L. Jon Wertheim to overturn some of the most cherished truisms of sports, and reveal the hidden forces that shape how basketball, baseball, football, and hockey games are played, won and lost.Drawing from Moskowitz's original research, as well as studies from fellow ... Leer más

    $7.99 USD

  • The System

    The Glory and Scandal of Big-Time College Football

    A Shelf Awareness Best Book of the YearNCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter ... Leer más

    Antes $14.99 USD Ahora $12.99 USD

  • Every Day I Fight

    Making a Difference, Kicking Cancer's Ass

    “When you die, it does not mean that you lose to cancer. You beat cancer by how you live, why you live, and the manner in which you live.” – Stuart ScottThe fearless, intimate, and inspiring story behind ESPN anchor Stuart Scott’s unrelenting fight against cancer, with a foreword by Robin Roberts.Shortly before he passed away, on January 4, 2015, Stuart Scott completed work on this memoir. It was ... Leer más

    $4.99 USD

  • The White Heat – My Autobiography

    Growing Up in Ireland's Greatest GAA Dynasty

    de Tomás Ó Sé ...
    'I went as hard as I could for as long as I could'When Tomás Ó Sé retired from the Kerry senior panel in 2013, he did so as one of the longest-serving players in intercountry history and one of its most prolific winners. 'Tomás epitomised everything that Kerry football is all about. His commitment, determination and never say die attitude were plainly visible every time he took to the pitch. He ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • The Ashes Diary

    In his role as Australian captain, Michael Clarke has introduced a very different dynamic into the traditions of captaincy. Open, inclusive and articulate, Clarke is a refreshing change from the often gruff and monosyllabic leaders of the past. 2013 has produced his greatest challenge to date - leading an Australian team of uncertain quality against the might of a resurgent England. But ... Leer más

    $11.99 USD

  • The Fall of the House of FIFA

    The Multimillion-Dollar Corruption at the Heart of Global Soccer

    de David Conn ...
    In 2015, FIFA-the multibillion dollar governing body of the world's most-loved sport-was brought down by allegations of industrial-scale bribes, kickbacks, money laundering, racketeering and tax evasion. Beginning with early morning raids in Zurich and the indictment of twenty-seven executives by the US Department of Justice, the rottenness at the core of FIFA seemed to extend throughout all of ... Leer más

    $16.99 USD

  • The Club

    Living the Dream at the bottom of English Football

    de Simon Akam ...
    Series series Newsweek Insights
    English Football has over 92 fully professional clubs. Players in the Premier League teams now earn an average salary of £2.3 million per annum. Meanwhile, on the bottom rung, entire squads make less in a year than Wayne Rooney takes home in a month. An army of young players sacrifice their education and prospects outside of sport for the dream of football success, despite that fact that 85% will ... Leer más

    $2.99 USD

  • The Business of Being an Athlete

    Want to ditch the day job and live the sporting dream? What would you give to compete successfully on the world stage and enjoy a lucrative career in sport? Whether youre just starting out, or youve already won accolades and you dont quite know how to take it to the next level, Gold Medal Olympian Kerri Pottharst draws from more than 25 years experience and reveals how the right attitude, the ... Leer más

    $8.99 USD

  • Chasing Perfection

    A Behind-the-Scenes Look at the High-Stakes Game of Creating an NBA Champion

    de Andy Glockner ...
    Chasing Perfection goes behind the scenes of the multi-million dollar, high-stakes world of basketball player development, research and analysis, and the often secretive, cutting-edge methods that NBA franchises use to turn less-expensive, supporting players into vital parts of championship teams.NBA superstars push as close to perfection as we're likely to see, but they are few and far between. ... Leer más

    $17.29 USD

  • Operation Yao Ming

    The Chinese Sports Empire, American Big Business, and the Making of an NBA Superstar

    de Brook Larmer ...
    The riveting story behind NBA giant Yao Ming, the ruthless Chinese sports machine that created him, and the East-West struggle over China’s most famous son.The NBA’s 7‘6" All-Star Yao Ming has changed the face of basketball, revitalizing a league desperate for a new hero while becoming a multimillionaire pitchman for Reebok and McDonald’s. But his journey to America—like that of his forgotten foil ... Leer más

    $6.99 USD