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1 - 12 de 12 resultados para “anders parment”
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  • Marketing and Sustainability

    Contradiction or the Path to Profitable Businesses and Sustainable Societies

    de Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment ...
    In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as ... Leer más

    $56.00 USD

  • Principles of Marketing Scandinavian Edition, 3rd edn, ePub

    de Anders Parment, Philip Kotler, Gary Armstrong ...
    Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong’s classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and ... Leer más

    $41.99 USD

  • Die Generation Z

    Die Hoffnungsträgergeneration in der neuen Arbeitswelt

    de Anders Parment ...
    Der Berufseintritt der Generation Z hat große Auswirkungen auf Wirtschaft und Arbeitsleben. Die Generation Z, die ab Mitte der 90er Jahre geboren wurde, unterscheidet sich in vielerlei Hinsicht von früheren Generationen. Basierend auf Datenmaterial mit Generationen- und Landesvergleichen analysiert dieses Buch die wichtigsten Charaktermerkmale der Generation Z. Eine Generation deren Erwartungen, ... Leer más

    $35.99 USD

  • Die Generation Y

    Mitarbeiter der Zukunft motivieren, integrieren, führen

    de Anders Parment ...
    Series series Business and Economics (German Language)
    Die Bedeutung einer durchdachten und lebendigen Arbeitskultur steigt, ebenso die Schwierigkeit gute Talente zu finden und zu binden. Für die Personalarbeit ist der Eintritt der Generation Y eine Herausforderung. Welche Auswirkungen diese Mitarbeitergeneration auf Wirtschaft, Arbeitsleben und Talentmanagement hat, stellt dieses Buch praxisgerecht dar. Basierend auf internationalen Studien ... Leer más

    $35.99 USD

  • Die Zukunft des Autohandels

    Vertrieb und Konsumentenverhalten im Wandel - Wie das Auto benutzt, betrachtet und gekauft wird

    de Anders Parment ...
    Series series Business and Economics (German Language)
    Dieses Buch beschreibt die Auswirkungen des globalen Wettbewerbs auf Automobilhandel, -vertrieb und -produktion: Urbanisierung, weniger Führerscheinprüflinge, höhere Kosten für Autonutzung, harte Konkurrenz unter den Herstellern und ein drastisch verändertes Konsumentenverhalten bestimmen die Märkte. Ergo: Die Automobilbranche muss dringend umdenken! Anders Parment bietet die fundierte Grundlage ... Leer más

    $49.99 USD

  • Auto Brand

    Building Successful Car Brands for the Future

    de Anders Parment ...
    The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. ... Leer más

    $35.99 USD

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    de Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Leer más

    $17.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • People Planet Profit

    How to Embrace Sustainability for Innovation and Business Growth

    de Peter Fisk ...
    Social and environmental issues are more important than ever and consumers are committed to supporting change. 'Doing good' is no longer a peripheral activity but fundamental to every aspect of how we do business, every day, for everyone.People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new ... Leer más

    $37.99 USD

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    de Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Blue Ocean Shift

    Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

    de W. Chan Kim, Renee Mauborgne ...
    **NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and ... Leer más

    $16.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Leadership for Sustainability

    Strategies for Tackling Wicked Problems

    de R. Bruce Hull, David P. Robertson, Michael Mortimer ...
    Solving today’s environmental and sustainability challenges requires more than expertise and technology. Effective solutions will require that we engage with other people, wrestle with difficult questions, and learn how to adapt and make confident decisions despite uncertainty. We need new approaches to leadership that empower professionals at all levels to tackle wicked problems and work towards ... Leer más

    $25.19 USD

  • Eco-Business

    A Big-Brand Takeover of Sustainability

    de Peter Dauvergne, Jane Lister ...
    Two experts explain the consequences for the planet when corporations use sustainability as a business tool.McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big ... Leer más

    $18.99 USD