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1 - 12 de 12 resultados para “amy bucher”
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  • 數位產品設計心理學：好介面做了什麼，讓使用者的行為改變？

    ENGAGED: Designing for Behavior Change

    de 艾米．布秋(Amy Bucher) ...
    Traducido por 張小蘋 ...
    Series series In-action!
    新興領域的重點書目，對接人類行為與數位產品的架構性指南！為什麼「使用者體驗」成為企業產品的必備功能？如何讓一款軟體或數位工具真正讓使用者信服及行動，讓他們的生命更好，而你的產品使用也更臻完美？集結心理學專業作者與相關行內專家的高明意見，本書將揭櫫一個現在正崛起、未來更所不在的產品主弦律：行為改變設計。隨著人類社會與數位工具幾乎不可分割的時代來臨，數位產品早已不只是如介面易用或激勵機制可行這類的設計就能滿足需求。如本書作者一樣的心理學家正快步走入科技產品的場域，他們將貢獻更多的人性理解，讓數位工具服務人類的能力更登峰造極：驅動使用者完成目標、改善生命。本書行為改變設計可以創造出令人著迷且有效的產品和體驗。無論你是學過心理學還是剛接觸這個領域，你都可以將行為改變的原則融入到你的設計中，幫助人們實現有意義的目標，學習和成長，並相互聯繫... ... Leer más

    $17.99 USD

  • Engaged

    Designing for Behavior Change

    de Amy Bucher ...
    Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work. ... Leer más

    $40.99 USD

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  • Continuous Discovery Habits

    Discover Products that Create Customer Value and Business Value

    de Teresa Torres ...
    "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that ... Leer más

    $9.99 USD

  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    de Sean Ellis, Morgan Brown ...
    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

    Antes $13.99 USD Ahora $9.99 USD

  • Website Branding for Small Businesses

    Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

    de Nathalie Nahai ...
    With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws ... Leer más

    $13.99 USD

  • Work Smart Now

    How to Jump Start Productivity, Empower Employees, and Achieve More

    de Richard Polak ...
    From one of the top HR specialists in the world comes this much-needed guide to help people maximize productivity and increase revenue.Whether it’s in corporate America or in our own living rooms, people are wasting time. From the minute we wake up and check our Facebook page or emails—before we even crawl out of bed—to late at night when we stay up longer than we should, watching our favorite ... Leer más

    $11.99 USD

  • Digital Neuromarketing

    The Psychology Of Persuasion In The Digital Age

    de Sam Page ...
    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Leer más

    $9.99 USD

  • Lean Customer Development

    Building Products Your Customers Will Buy

    de Cindy Alvarez ...
    How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers ... Leer más

    $14.99 USD

  • UX Research

    Practical Techniques for Designing Better Products

    de Brad Nunnally, David Farkas ...
    One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common ... Leer más

    $24.99 USD

  • Virtual Selling

    A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Close Deals Fast

    de Jeb Blount ...
    Series series Jeb Blount
    And just like that, everything changed . . .A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling ... Leer más

    $17.00 USD

  • Getting Things Done for Teens

    Take Control of Your Life in a Distracting World

    de David Allen, Mike Williams, Mark Wallace ...
    An adaptation of the business classic Getting Things Done for teenage readersThe most interconnected generation in history is navigating unimaginable amounts of social pressure, both in personal and online interactions. Very little time, focus, or education is being spent teaching and coaching this generation how to navigate this unprecedented amount of "stuff" entering their lives each day. How ... Leer más

    $9.99 USD

  • The Career Manifesto

    Discover Your Calling and Create an Extraordinary Life

    de Mike Steib ...
    *An action-oriented guide to help anyone find their calling and achieve their goals, inspired by the author's popular blog post with the same titleThe Career Manifesto* presents an inspiring and refreshingly simple approach to finding your passion and purpose and then jumpstarting a dream career to achieve those, by asking three essential questions:- What do you want your impact to be?- What are ... Leer más

    $5.99 USD