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  • Stage & Sell

    de Alistair Ross ...
    Every week, parents in your community type "children's dance classes near me" or "kids piano lessons [your city]" into a search bar. If your school doesn't appear on that first page, it doesn't exist to them—not because the teaching isn't excellent, but because no one can find it. Stage & Sell is the marketing playbook written specifically for performing arts school directors who refuse to let ... Leer más

    $8.99 USD

  • Code to Client

    Client Acquisition and Positioning for Freelance Software Developers to Land High-Rate Retainers and Escape Bidding Wars

    de Alistair Ross ...
    Good code does not speak for itself. That belief served you through school grading and performance reviews, and it dies the moment you invoice your first client. Code to Client is the client acquisition guide for freelance software developers ready to escape bidding wars, land high-rate retainers, and stop shipping excellent work into silence.Alistair Ross names the transition honestly: rewiring a ... Leer más

    $8.99 USD

  • Globe & Grammar

    Digital Marketing for Language Schools to Attract International Students, Sell Online Courses, and Grow Enrolments

    de Alistair Ross ...
    Every day, prospective students compare your school against competitors on other continents—moving from a search result to a review, a short video, a messaging app, and another school's website within minutes. Globe & Grammar shows you how to win that sequence: how to turn scattered campaigns into one clear promise and one reliable handoff from discovery to enquiry to enrolment.Written for ... Leer más

    $4.99 USD

  • Dwell & Sell

    Digital Marketing for Vacation Rental Hosts and Airbnb Operators to Drive Direct Bookings, Cut Fees, and Boost Occupancy

    de Alistair Ross ...
    Every booking that arrives through a major platform comes with a price tag attached: commissions, service fees, and a guest relationship you don't own. Meanwhile, today's traveler spends three to seven days comparing listings, reading reviews, and cross-checking prices before ever committing—and a single dark photo or vague description can eliminate your property from consideration before a guest ... Leer más

    $7.99 USD

  • Campus Clicks

    Digital Marketing for Campus Bookstores and College Retailers to Drive Student E-Commerce, Fan Gear, and Book Sales

    de Alistair Ross ...
    The register hum that used to carry your campus store from mid-August through September has gone quiet. Students walk past with their eyes on their phones, buyback lines vanish by October, and nobody can pinpoint when the pattern broke. Campus Clicks is the digital marketing blueprint for campus bookstores and college retailers ready to drive student e-commerce, fan gear, and book sales again - ... Leer más

    $8.99 USD

  • Board & Bytes

    Digital Marketing for Coworking Spaces to Sell Dedicated Desks, Fill Private Offices, and Maximize Square-Foot Yield

    de Alistair Ross ...
    At 7:42 in the morning, the phone rings. A prospect found the listing on Google and wants a hot desk next month—but the tour booking page hasn't been touched since 2022, inquiries sit in an inbox checked twice a day, and occupancy sits at sixty-two percent with twenty-four desks standing empty. This is how most coworking operators run marketing today: on hope, goodwill, and leftover attention. ... Leer más

    $9.99 USD

  • Bright Bytes

    Digital Marketing for Tutoring Centers to Capture High-Intent Parent Searches, Fill Test Prep Slots, and Retain Students

    de Alistair Ross ...
    It is 6:47 on a Tuesday evening. A mother types "math tutor near me" into Google because her son's pre-algebra quiz Thursday counts for twenty percent of his semester grade. She is not browsing. She clicks three results: two generic lead-generation sites demanding her phone number, and a tutoring center whose site loads slowly, hides its pricing, and never mentions her school's curriculum. She ... Leer más

    $7.99 USD

  • Doctoral Downloads

    How Academics, PhDs, and Researchers Turn Specialized Knowledge into High-Ticket Digital Courses and Consulting Income

    de Alistair Ross ...
    Your research solved a real problem. Right now, somewhere outside your institution, practitioners are wrestling with that exact problem—and they would gladly pay someone who could hand them a working answer. Doctoral Downloads shows you how to become that person.Written for academics, PhDs, postdocs, and researchers tired of watching years of specialized work vanish into journal paywalls, barely ... Leer más

    $8.99 USD

  • Tune-In Traffic

    Digital Marketing for Music Schools to Enroll High-Lifetime-Value Students, Fill Lesson Rosters, and Reduce Churn

    de Alistair Ross ...
    Every evening, a parent somewhere types "piano lessons near me" into a phone—and the school that appears in those results wins the student. If your music school is absent from that search, it does not exist to that family, no matter how excellent your teaching is. Tune-In Traffic is the field guide for music school owners and independent instructors facing a new competitive reality: you are no ... Leer más

    $7.99 USD

  • Code Camp Conversions

    Digital Marketing for Coding Bootcamps and Tech Academies to Lower Cost-Per-Enrollment and Fill Cohorts Year-Round

    de Alistair Ross ...
    Every admissions director knows the pattern: one month the cohort fills itself, the next you're staring at empty seats with a phone that has gone quiet. Code Camp Conversions tackles this volatility head-on, showing coding bootcamps and tech academies how to replace word of mouth, sporadic social posts, and hope with a repeatable digital enrollment engine built to lower cost-per-enrollment and ... Leer más

    $8.99 USD

  • Campus Catchers

    Enrollment Marketing for Private and Independent K-12 Schools to Attract Mission-Fit Families and Fill Classrooms

    de Alistair Ross ...
    The call comes at 8:47 on a Tuesday night: a father choosing among three schools asks, "Can you tell me something I don't already know?" He doesn't want another brochure. He wants conviction, and he will give his son to whichever school makes him feel seen before he ever enrolls. Campus Catchers is written for heads of school, admissions directors, and enrollment teams at private and independent K ... Leer más

    $8.99 USD

  • Clicks & Closings

    Digital Marketing for Real Estate Agents to Generate Exclusive Buyer and Seller Leads, Dominate Neighborhoods, and Close More Deals

    de Alistair Ross ...
    The phone rings at 6:45 on a Tuesday evening. The caller found you through a Facebook ad you ran weeks ago, watched your listing video on Instagram, read your neighborhood guide, and dialed because you seemed to actually know the market. That call isn't luck—it's what happens when digital strategy works. In Clicks & Closings, Alistair Ross shows real estate agents how to engineer that moment ... Leer más

    $8.99 USD