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1 - 12 de 12 resultados para “alexander godulla”
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  • Handbook of AI-based Media Disruption

    Emerging Technologies and Multidisciplinary Perspectives Across Sectors

    Edición de Stephan Böhm, Stephen Collins, Alexander Godulla, Sarah Keith, Richard Savery ...
    Series series Business and Management (R0)
    Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how Generative AI is altering content creation, distribution, and consumption. It brings together a ... Leer más

    $98.09 USD

  • Start-up and Entrepreneurial Communication

    Theoretical Foundations and Contemporary Development

    Edición de Alexander Godulla, Linjuan Rita Men ...
    This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and ... Leer más

    $64.99 USD

  • Digital Disruption and Media Transformation

    How Technological Innovation Shapes the Future of Communication

    Edición de Alexander Godulla, Stephan Böhm ...
    Series series Business and Management (R0)
    This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, ... Leer más

    $71.99 USD

  • Analyse und Diskussion der österreichischen Exilzeitschrift Freiheit für Österreich

    de Alexander Godulla ...
    „Freiheit für Österreich“! Der Titel der während des Zweiten Weltkriegs in den USA erschienenen Exilzeitschrift fasst bereits prägnant das Hauptanliegen der Publikation zusammen, die rund ein Jahr lang Emigranten unter diesem Motto informieren wollte und ihnen Hoffnung gab, dass die zurückgelassene Heimat trotz Naziterror und Krieg eines Tages wieder bewohnbar sein würde. Grundlage dieser ... Leer más

    $18.36 USD

  • Öffentliche Kommunikation im digitalen Zeitalter

    Grundlagen und Perspektiven einer integrativen Modellbildung

    de Alexander Godulla ...
    Series series Social Science and Law (German Language)
    Basierend auf einer qualitativen Auswertung einschlägiger Kommunikationsmodelle entwickelt dieses Buch vor dem Hintergrund der Digitalisierung ein integratives Modell öffentlicher Kommunikation, das tradierte und aktuelle Kommunikationsformen in einem gemeinsamen Bezugsrahmen abbildet. Da das neue Modell evolutionär aus vorhandenen Entwürfen entwickelt worden ist, vereint es Fachgeschichte und ... Leer más

    $35.99 USD

  • Digitale Langformen im Journalismus und Corporate Publishing

    Scrollytelling - Webdokumentationen - Multimediastorys

    de Alexander Godulla, Cornelia Wolf ...
    Series series Social Science and Law (German Language)
    Der Band bietet eine fundierte Untersuchung neuer Darstellungsformen zur Hintergrundinformation im stationären und mobilen Internet. Dabei werden sowohl die Nutzererwartungen, die Rezeptionsvorgänge, die Produktionsbedingungen als auch die Angebote im Journalismus und Corporate Publishing analysiert. Der Fokus liegt dabei auf Formen des digitalen Storytelling, nichtlinearen Erzählstrukturen sowie ... Leer más

    $35.99 USD

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  • Fact-Checking in the Digital Age

    How Media Firms Integrate Different Fact-Checking Methods into their Strategy

    de Madhura Dumbre ...
    Series series Business and Economics (German Language)
    This book examines the fact-checking strategies adopted by major platforms such as Meta, X, TikTok, and YouTube to combat misinformation, including third-party verification, AI tools, community-based systems, and government initiatives. Drawing on survey data and expert interviews from the US, Nigeria, India, and Lithuania, the study finds that human-led approaches are generally more trusted than ... Leer más

    $89.09 USD

  • Knowledge Sharing Strategies for Large Complex Building Projects

    de Esra Bektas ...
    This volume of A+BE examines the current extent of knowledge sharing between actors who form design teams of Large Complex Building Projects (LCBPs), the problems that limited knowledge sharing causes in such projects. As part of this analysis I compare deliberately designed and emerging project-specific Knowledge Sharing Strategies (KSS). Based on this analysis, it proposes an approach how to ... Leer más

    Gratis

  • The Platform Society

    Public Values in a Connective World

    de José van Dijck, Thomas Poell, Martijn de Waal ...
    Individuals all over the world can use Airbnb to rent an apartment in a foreign city, check Coursera to find a course on statistics, join PatientsLikeMe to exchange information about one's disease, hail a cab using Uber, or read the news through Facebook's Instant Articles. The promise of connective platforms is that they offer personalized services and contribute to innovation and economic growth ... Leer más

    $34.19 USD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edición de David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Leer más

    $52.19 USD

  • Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications

    Edición de Information Resources Management Association ...
    The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood. Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences ... Leer más

    $1,669.49 USD

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  • Opening Science

    The Evolving Guide on How the Internet is Changing Research, Collaboration and Scholarly Publishing

    Edición de Sönke Bartling, Sascha Friesike ...
    Series series Engineering (R0)
    Modern information and communication technologies, together with a cultural upheaval within the research community, have profoundly changed research in nearly every aspect. Ranging from sharing and discussing ideas in social networks for scientists to new collaborative environments and novel publication formats, knowledge creation and dissemination as we know it is experiencing a vigorous shift ... Leer más

    Gratis