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“alexander biel”

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  • Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    Edición de David A. Aaker, Alexander Biel ...
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Leer más

    $132.99 USD

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  • The Highly Sensitive Person in Love

    Understanding and Managing Relationships When the World Overwhelms You

    de Elaine N. Aron Ph.D. ...
    Do you fall in love hard, but fear intimacy? Are you sick of being told that you are “too sensitive”? Do you struggle to respect a less-sensitive partner? Or have you given up on love, afraid of being too sensitive or shy to endure its wounds?Statistics show that 50 percent of what determines divorce is genetic temperament. And, if you are one of the 20 percent of people who are born highly ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Crowd-A Study of the Popular Mind

    de Gustave Le Bon ...
    The Crowd: A Study of the Popular Mind is one of the most influential books ever written on this subject. It is a brilliant treatise on the workings of crowds. Gustave Le Bon examines many different kinds of crowds and how they work. He differentiates between different kinds of crowds such as mobs, juries, elected bodies, and simple crowds."The following work is devoted to an account of the ... Leer más

    $0.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibros

    Disponible también en: Audiolibros

  • Snoop

    What Your Stuff Says About You

    de Sam Gosling ...
    Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase ... Leer más

    $12.99 USD

  • Best Forgotten

    de LL Brand ...
    A true story of struggle, pain, deceit, manipulation, survival and the love of a mother for her children. Some memories stay in our hearts forever and some are left, best forgotten. ... Leer más

    Gratis

  • Trade-Off

    Why Some Things Catch On, and Others Don't

    de Kevin Maney ...
    A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). ... Leer más

    Antes $5.99 USD Ahora $4.99 USD

  • Can't Buy Me Like

    How Authentic Customer Connections Drive Superior Results

    de Bob Garfield, Doug Levy ...
    Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's ... Leer más

    $5.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Green Gone Wrong

    How Our Economy Is Undermining the Environmental Revolution

    de Heather Rogers ...
    In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today’s much-touted "green" products—carbon offsets, organic food, biofuels, and eco-friendly cars and homes—really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for "clean" ones. But can ... Leer más

    $17.99 USD

  • What Makes People Tick

    How to Understand Yourself and Others

    de Des Hunt ...
    This is Australia’s quiet best-selling book and practical guide to self-discovery and personal growth. In it you will discover:• Your own personality style and the style of those you live and work with• How to see yourself as others see you• The strengths, shortcomings and hidden talents of the different styles• What style is best suited to what job• How to pick another’s style within 30 seconds ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • The Complete Idiot's Guide to Self-Testing Your Personality

    de Arlene Uhl ...
    It really is all about you!Everyone loves taking personality tests. Presented in an easy-to-read format, this collection of entertaining and insightful self-scoring quizzes lets readers explore different aspects of their personalities with tests, such as “Am I a Risktaker?”; “Am I in the Right Career?”; “My Flirtation IQ”; and “Am I a Spender or a Saver?”• Personality tests are hot—a Google search ... Leer más

    $7.99 USD

  • Phenomenology of Creativity

    History, Paradoxes, Personality

    de Samad Seyidov ...
    The book presents a contrasting study of the views of ancient Indian, Chinese, Greek, Middle Eastern, and Russian philosophers on creativity. It also discusses the subject of creativity as viewed by Freud, Jung, Adler, the Gestalt school, and other prominent Western psychologists. A special place is provided for an overview of the history of Soviet psychology, and of the revival of psychology in ... Leer más

    $4.99 USD

  • The Impact of Incomplete Contracts on Economics

    Edición de Philippe Aghion, Mathias Dewatripont, Patrick Legros, Luigi Zingales ...
    The 1986 article by Sanford J. Grossman and Oliver D. Hart titled "A Theory of Vertical and Lateral Integration" has provided a framework for understanding how firm boundaries are defined and how they affect economic performance. The property rights approach has provided a formal way to introduce incomplete contracting ideas into economic modeling. The Impact of Incomplete Contracts on Economics ... Leer más

    $57.59 USD