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“alex w white”

1 - 12 de 12 resultados para “alex w white”
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  • The Elements of Graphic Design

    Space, Unity, Page Architecture, & Type

    de Alex W. White ...
    In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, ... Leer más

    $27.00 USD

  • Editing by Design

    The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students

    de Alex W. White, Jan V. White ...
    An Industry Classic, Revised for the Modern AgeThis classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful ... Leer más

    $21.99 USD

  • The Elements of Graphic Design

    de Alex W. White ...
    This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this ... Leer más

    $20.99 USD

  • The Elements of Logo Design

    Design Thinking, Branding, Making Marks

    de Alex W. White ...
    A Visually Stunning Guide to Learning the Art of Logo DesignDesigners looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater ... Leer más

    $18.99 USD

  • Advertising Design and Typography

    de Alex W. White ...
    This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:Researching your client and your audienceWhat makes an ad successfulGetting the ... Leer más

    $21.99 USD

  • Listening to Type

    Making Language Visible

    de Alex W. White ...
    With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers. Chapters cover:The language of typeSpace and ... Leer más

    $21.99 USD

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  • Designing with Type, 5th Edition

    The Essential Guide to Typography

    de James Craig, Irene Korol Scala ...
    The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of ... Leer más

    $4.99 USD

  • Design Literacy

    Understanding Graphic Design

    de Steven Heller ...
    This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that ... Leer más

    $15.99 USD

  • Inside the Business of Graphic Design

    60 Leaders Share Their Secrets of Success

    de Catharine Fishel ...
    Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even ... Leer más

    $13.99 USD

  • The Creative Process Illustrated

    How Advertising's Big Ideas Are Born

    de W. Glenn Griffin, Deborah Morrison ...
    Finally, answers to the question: How are big ideas born?Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn ... Leer más

    $25.00 USD

  • How to be a Graphic Designer Without Losing Your Soul, 2nd Edition

    de Adrian Shaughnessy ...
    Graphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It ... Leer más

    $4.99 USD

  • How to Think Like a Great Graphic Designer

    de Debbie Millman ...
    Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand ... Leer más

    $17.99 USD