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“alessandro arbore”

1 - 12 de 12 resultados para “alessandro arbore”
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  • Market Strategies in a Hyper-connected World

    de Alessandro Arbore ...
    There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market ... Leer más

    $27.95 USD o gratis con Kobo Plus

  • Market Strategies in a Hyper-connected World

    de Alessandro Arbore ...
    This book provides practitioners with the strategic insight needed to successfully navigate the ever-evolving trajectories of the digital era. Building on the integration of solid frameworks, it introduces a dynamic, iterative approach to market strategy --balancing boldness and innovation with sustainable and defensible actions. In fact, every change brings new opportunities as well as new risks: ... Leer más

    $32.99 USD

  • Storie, relazioni e business

    Social media marketing nell'era delle piattaforme

    de Andreina Mandelli, Alessandro Arbore, Chiara Piancatelli ...
    I social media si stanno trasformando in ambienti sempre più ricchi di interazioni tra brand e consumatori. Per questo motivo, le aziende devono imparare a metterli al centro della propria visione strategica e della propria capacità di innovazione. Questo libro offre una panoramica del ruolo che i social media ricoprono nelle attività di marketing delle aziende. Quello di oggi è infatti un nuovo ... Leer más

    $26.99 USD

  • Strategie e giochi competitivi

    Gestire il presente, immaginare il futuro

    de Enrico Valdani, Alessandro Arbore ...
    A differenza dei diamanti, lo status quo non è mai per sempre. Parte da questa provocazione, ispirata a una celebre campagna pubblicitaria, l'originale prospettiva strategica presentata. Il libro ricorda la circolarità del nostro destino che, nel confronto competitivo, si traduce nella successione dinamica dei giochi di movimento, imitazione e posizione. All'interno di questo efficace schema ... Leer más

    $21.99 USD

  • Marketing digitale - II edizione

    de Andreina Mandelli, Alessandro Arbore ...
    Tra fisico e virtuale, che cosa rende oggi appagante l’esperienza di acquisto? Pixel, la risposta a ogni esigenza di sapere. ... Leer más

    $8.99 USD

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  • 101 Design Methods

    A Structured Approach for Driving Innovation in Your Organization

    de Vijay Kumar ...
    The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and ... Leer más

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  • Six Simple Rules

    How to Manage Complexity without Getting Complicated

    de Yves Morieux, Peter Tollman ...
    New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    de Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Leer más

    $19.00 USD

  • The Skills-Powered Organization

    The Journey to the Next-Generation Enterprise

    de Ravin Jesuthasan, Tanuj Kapilashrami ...
    How to design and activate the skills-based enterprise that is pivotal for navigating the “next” of work.As the world navigates the rapid and disruptive effects of AI, climate change, and geopolitical conflicts, the world of work, too, needs to change. Jobs are giving way to skills as the currency of work to ensure a more agile, resilient, and flexible enterprise that cannot just respond but must ... Leer más

    $19.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Building the Learning Organization

    Achieving Strategic Advantage through a Commitment to Learning

    de Michael J. Marquardt ...
    Learning is the key to success and survival in today's workplace.This essential best-practices toolkit with lessons from world-class leaders - FedEx, Nokia, Alcoa, Whirlpool, Microsoft, and others - tells how to successfully transform an organization into one that not only continually learns from its experiences but quickly translates that knowledge into improved performance.Rich with hands-on ... Leer más

    $19.99 USD

  • Intrapreneurship

    Managing Ideas Within Your Organization

    de Kevin C. Desouza ...
    As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees' ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurship provides an engaging guide for both managers and employees on ... Leer más

    $36.99 USD

  • Minding the Machines

    Building and Leading Data Science and Analytics Teams

    de Jeremy Adamson ...
    Organize, plan, and build an exceptional data analytics team within your organizationIn Minding the Machines: Building and Leading Data Science and Analytics Teams, AI and analytics strategy expert Jeremy Adamson delivers an accessible and insightful roadmap to structuring and leading a successful analytics team. The book explores the tasks, strategies, methods, and frameworks necessary for an ... Leer más

    $24.00 USD