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The Advertising Agency (RLE Marketing)

Procedure and Practice

de Floyd Y. Keeler, Albert E. Haase ...

Series series Routledge Library Editions: Marketing
This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six ... Leer más

$65.99 USD

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six
... Leer más

Scientific Advertising

Original Classic Edition

de Claude Hopkins ...

The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can ... Leer más

$9.99 USD

The essential guidebook on how to make your marketing and advertising more profitable—faster.You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can
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The Greenwash Effect

Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands

de Guy Pearse ...

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to ... Leer más

$15.99 USD

Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even friended” Greenpeace. All across the globe big corporations are spending big bucks trying to
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Advertising Media Planning, Seventh Edition

de Roger Baron, Jack Sissors ...

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh ... Leer más

$74.99 USD

The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of videoApply the latest advertising technologiesBuild your brand in every mediumCreate the right budget for each campaignThrough six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh
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Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

de Martyn Forrester ...

‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient ... Leer más

$5.99 USD o gratis con Kobo Plus

‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’ This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch. Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient
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Adland

A Global History of Advertising

de Mark Tungate ...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean ... Leer más

$41.99 USD

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean
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Successful Local Broadcast Sales

de Paul Weyland ...

Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.Successful Local Broadcast Sales gives you the tools you need to:get ... Leer más

$7.99 USD

Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.Successful Local Broadcast Sales gives you the tools you need to:get
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Acting in Commercials

A Guide to Auditioning and Performing on Camera

de Joan See ...

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the ... Leer más

$6.99 USD

Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the
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Advertising

A Very Short Introduction

de Winston Fletcher ...

Series series Very Short Introductions
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of ... Leer más

$7.99 USD

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of
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Optimizing AdWords

A Guide to Using, Mastering, and Maximizing Google AdWords

de Paige Miller ...

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from ... Leer más

$70.99 USD

Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products. Optimizing AdWords was written for those at every rung of the ladder, from
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Chutzpah & Chutzpah

Saatchi & Saatchi: The Insiders' Stories

de Simon Goode, Richard Myers, Nick Darke ...

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before.With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, ... Leer más

$6.99 USD

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before.With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years,
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When In Doubt Be Nice

Lessons from a Lifetime in Business

de Peter Mead ...

Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16.He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry's most respected and highly awarded agencies. In 1995 AMV BBDO became the largest advertising agency in ... Leer más

$8.99 USD

Peter Mead's spectacular career in advertising began when he joined the despatch department of a large agency straight from school at the age of 16.He fell in love with the business and his ambition and drive led him in 1977 to co-found Abbott Mead Vickers, which grew into one of the industry's most respected and highly awarded agencies. In 1995 AMV BBDO became the largest advertising agency in
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Routledge Library Editions: Marketing

The Advertising Agency (RLE Marketing)

La gente que leyó esto también disfrutó

Scientific Advertising

The Greenwash Effect

Advertising Media Planning, Seventh Edition

Madvertising: 1975-1985: The Inside Story Of Advertising's Wildest Decade

Adland

Successful Local Broadcast Sales

Acting in Commercials

Advertising

Optimizing AdWords

Chutzpah & Chutzpah

When In Doubt Be Nice

eReaders

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Routledge Library Editions: Marketing

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