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  • Michelin et la gestion de carrière

    Des itinéraires Trois-Etoiles

    Series series Pratiques d'entreprises
    Dans une période d'interrogations sur les carrières au sein des grandes entreprises, voici un regard de l'intérieur sur le fonctionnement de Michelin.Cette entreprise mythique, implantée mondialement, qui a néanmoins su conserver sa forte identité familiale et régionale, représente un modèle de gestion des carrières. Plus qu'un livre sur une entreprise, il s'agit ici de la description pratique d ... Leer más

    $20.99 USD

  • Managing Careers at Michelin

    A Three Star*** Career Guide

    Series series Pratiques d'entreprises
    At a time of increasing debate over the advantages of careers in big companies, here is a view from the inside of what takes place at Michelin. This legendary company, renowned throughout the world but still with a strong family grass-roots identity, is a career management model.More than a book about a company, this is an outstanding example of career management in practice, with its methods and ... Leer más

    $20.99 USD

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  • The Business Model Canvas

    Let your business thrive with this simple model

    de 50minutes ...
    Series series Management & Marketing
    Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Corporate Rebels

    Make work more fun

    8 radical lessons from 100 of the world’s most inspiring companiesToday’s workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.The good news? There is a better way. And it's not just theory. It's already practiced in pioneering ... Leer más

    $8.99 USD o gratis con Kobo Plus

  • The SWOT Analysis

    A key tool for developing your business strategy

    de 50minutes ...
    Series Libro 21 - Management & Marketing
    Develop strengths to decrease the weaknesses of your businessThis book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time.In 50 minutes you will be able to:• Determine the strengths, weaknesses, opportunities and threats of your business• Distinguish the factors that affect the internal functioning ... Leer más

    $19.99 USD o gratis con Kobo Plus

  • Making Sense of Business: A No-Nonsense Guide to Business Skills for Managers and Entrepreneurs

    Determined businesspeople find ways of getting started even when they don't know how.  At some point, many entrepreneurs and managers feel they need to acquire new skills and brush up on existing ones in order to achieve targets, make money, and avoid mistakes.Making Sense of Business helps readers do just that, with expert guidance on key skills such as selling, presenting, and negotiating, and ... Leer más

    $14.99 USD

  • Positioning the Brand

    An Inside-Out Approach

    Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning ... Leer más

    $70.99 USD

  • How To Win Work

    The architect's guide to business development and marketing

    de Jan Knikker ...
    You are a great designer, but no-one knows. Now what?This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author ... Leer más

    $46.99 USD

  • Management Rules

    50 New Rules for Managers

    de Jo Owen ...
    Let's face it, if you want to get ahead in business you cannot avoid people management – but we're often promoted because we're good at what we do, not because we display great management skills. We owe it to the people we manage to read up on the subject and get skilled! Luckily Jo Owen has laid out 50 essential lessons we need to learn to become the best manager we can be.Jo has studied what ... Leer más

    $24.00 USD

  • Business Genius

    A More Inspired Approach to Business Growth

    de Peter Fisk ...
    At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently ... Leer más

    $19.00 USD

  • Customer Genius

    de Peter Fisk ...
    Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration ... Leer más

    $17.00 USD

  • It's Not About Size

    Bigger Brands for Smaller Businesses

    As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed ... Leer más

    $14.99 USD