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1 - 12 de 12 resultados para “alan charlesworth”
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  • Digital Marketing

    A Practical Approach

    de Alan Charlesworth ...
    Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing.As well as topic-based exercises, the text also includes practical case-study exercises – based on theory ... Leer más

    $66.99 USD

  • An Introduction to Social Media Marketing

    de Alan Charlesworth ...
    Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.Mirroring its sister text Digital Marketing: a ... Leer más

    $91.99 USD

  • Absolute Essentials of Digital Marketing

    de Alan Charlesworth ...
    Series series Absolute Essentials of Business and Economics
    This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital ... Leer más

    $33.99 USD

  • Key Concepts in e-Commerce

    de Alan Charlesworth ...
    Series series Key Concepts
    E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. ... Leer más

    $34.99 USD

  • Social Media Marketing

    Marketing Panacea or the Emperor’s New Digital Clothes?

    de Alan Charlesworth ...
    Published in 1837, Hans Christian Andersen’s The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes—with the exception for one small child who ... Leer más

    $10.99 USD

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  • Make Money Online: How I Created a Six Figure Income Giving Away a Dead Guy's Book

    de Vic Johnson ...
    Desperate after being evicted from his home and having his last car repossessed, Floridian Vic Johnson stumbled across a simple online formula that's made him five-six figures every month for the past ten years (and it's RECESSION RESISTANT).Johnson says his formula is not complicated or original, as he copied ever step of it. And he believes the formula is so simple that anyone who's not afraid ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • The Million Dollar Blog

    de Natasha Courtenay-Smith ...
    In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success?What do the world's most successful bloggers know that you don't know (yet)?No matter who ... Leer más

    $2.99 USD

  • Marketing to the Social Web

    How Digital Customer Communities Build Your Business

    de Larry Weber ...
    An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • 101 Ways to Advertise Your Business

    de Andrew Griffiths ...
    READ THIS BEFORE YOU SPEND ANOTHER CENT ON ADVERTISINGUnderstanding what makes one advertisement work while another fails could save you a small fortune in wasted advertising.From the author of the bestselling 101 Ways to Market Your Business comes a book of proven tips to increase the effectiveness of your advertising. With step-by-step advice on how to make an advertisement, how to buy ... Leer más

    $10.99 USD o gratis con Kobo Plus

  • DK Essential Managers: Effective Public Relations

    de DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Leer más

    $4.99 USD

  • Everything I Know about Marketing I Learned From Google

    de Aaron Goldman ...
    Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable ... Leer más

    $27.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Enterprise Social Technology: Helping Organizations Harness The Power Of Social Media Social Networking Social Relevance

    de Scott Klososky ...
    A breakthrough executive guide to social technology crowdsourced by a leading theoristEvery leader has heard of the business benefits of social technology yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded growth-focused approach to putting all ... Leer más

    $8.99 USD o gratis con Kobo Plus