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1 - 12 de 12 resultados para “alan b albarran”
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  • Rethinking Media Economics

    de Alan B. Albarran ...
    Series series Rethinking Economics series
    Rethinking Media Economics emphasizes how this field of study is affected by rapid changes in the media industry due to technology, regulation, globalization, and consumer preferences. Alan B. Albarran takes the reader through major economic events from the 1950s onwards to highlight how technology in the 21st century has completely changed the relationship between media, media content and ... Leer más

    $35.99 USD

  • The Media Economy

    de Alan B. Albarran ...
    Series series Media Management and Economics Series
    This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.This textbook breaks new ground through its analysis of the rapidly changing and evolving media economy from two unique perspectives. First, the book explores how media industries function ... Leer más

    $103.99 USD

  • Social Media and Living Well

    de Alan B. Albarran, Paul Bloomfield, Kathy Brittain Richardson, Frederick R. Carlson, Deni Elliott, Ken Gilroy, Joseph Ulatowski, Pamela A. Zeiser, Sarah A. Mattice ...
    What is well-being? Is it a stable income, comfortable home, and time shared with family and friends? Is it clean drinking water and freedom from political oppression? Is it finding Aristotle’s Golden Mean by living a life of reason and moderation? Scholars have sought to define well-being for centuries, teasing out nuances among Aristotle’s writings and posing new theories of their own. With each ... Leer más

    $44.59 USD

  • The Social Media Industries

    Edición de Alan B. Albarran ...
    Series series Media Management and Economics Series
    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and ... Leer más

    $66.99 USD

  • Media Management and Economics Research in a Transmedia Environment

    Edición de Alan B. Albarran ...
    Series series Electronic Media Research Series
    First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it ... Leer más

    $77.99 USD

  • Time and Media Markets

    Edición de Alan B. Albarran, Angel Arrese Reca ...
    Series series Routledge Communication Series
    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience ... Leer más

    $73.99 USD

  • The Twenty-First-Century Media Industry

    Economic and Managerial Implications in the Age of New Media

    de Alan B. Albarran, Robert Bellamy, Alexander Cohen, Tony R. DeMars, Douglas A. Ferguson, Robert Gross, Jennifer M. McClure, Jennifer Meadows, Stephen Phipps, Mary Jackson Pitts, Suzy Smith, Joan Van Tassel, James R. Walker, Maria Williams-Hawkins, Lily Zeng ...
    Series series Studies in New Media
    The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger ... Leer más

    $47.99 USD

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  • The IABC Handbook of Organizational Communication

    A Guide to Internal Communication, Public Relations, Marketing, and Leadership

    de Tamara Gillis, IABC ...
    Series Libro 11 - J-B International Association of Business Communicators
    The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of ... Leer más

    $101.00 USD

  • Managing Technology in Higher Education

    Strategies for Transforming Teaching and Learning

    de A. W. (Tony) Bates, Albert Sangra ...
    Universities continue to struggle in their efforts to fully integrate information and communications technology within their activities. Based on examination of current practices in technology integration at 25 universities worldwide, this book argues for a radical approach to the management of technology in higher education. It offers recommendations for improving governance, strategic planning, ... Leer más

    $38.00 USD

  • Crowdsourcing

    de Daren C. Brabham ...
    Series series The MIT Press Essential Knowledge series
    A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media ... Leer más

    $12.99 USD

  • Audience Evolution

    New Technologies and the Transformation of Media Audiences

    de Philip M. Napoli ...
    Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media ... Leer más

    $31.99 USD

  • Planning Programs for Adult Learners

    A Practical Guide

    de Sandra Ratcliff Daffron, Rosemary S. Caffarella ...
    Strengthen your adult education program planning with this essential guidePlanning Programs for Adult Learners: A Practical Guide, 4th Edition is an interactive, practical, and essential guide for anyone involved with planning programs for adult learners. Containing extensive updates, refinements, and revisions to this celebrated book, this edition prepares those charged with planning programs for ... Leer más

    $40.00 USD