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  • Wealthy and Well-Known

    Build Your Personal Brand and Turn Your Reputation into Revenue

    A New York Times Best Seller!Turn your reputation into revenue by mastering the art of personal branding, standing out in a crowded market, and creating lasting influence.Do you feel called to share your story, inspire others and make a greater impact in the world? If so, you are what we call a “Mission-Driven Messenger.”The challenge however is that we live in a world that’s saturated with ... Leer más

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  • Measure What Matters

    How Google, Bono, and the Gates Foundation Rock the World with OKRs

    de John Doerr ...
    **#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Leer más

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  • #AskGaryVee

    One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be ... Leer más

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  • Reengineering Retail

    The Future of Selling in a Post-Digital World

    de Doug Stephens ...
    Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the ... Leer más

    $13.09 USD o gratis con Kobo Plus

  • Creative Strategy and the Business of Design

    de Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Leer más

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  • Restoring the Soul of Business

    Staying Human in the Age of Data

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  • Do It! Marketing

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    de David Newman ...
    Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do ... Leer más

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  • Jeffrey Gitomer's Little Red Book of Selling

    12.5 Principles of Sales Greatness, How to Make Sales FOREVER

    How can this book help you make more sales right now?Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of selling, “why people buy.” Answers that every salesperson wants and needs.This classic edition also tells the never-before published backstory of how the Little Red ... Leer más

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  • Coach Builder

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    Whether you’re thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful.Have you experienced a moment when you realized your career wasn’t as secure or fulfilling as you thought it was going to be?Maybe you’ve thought about using your skills to start your own consulting business – ... Leer más

    $12.99 USD o gratis con Kobo Plus

  • The Art of Client Service

    The Classic Guide, Updated for Today's Marketers and Advertisers

    A practical guide for providing exceptional client serviceMost advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more ... Leer más

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  • On Fire at Work

    How Great Companies Ignite Passion in Their People Without Burning Them Out

    de Eric Chester ...
    On Fire at Work flies in the face of other books on workplace culture by showing that employee engagement isn’t the ultimate goal—it is merely the starting point. Renowned leadership expert Eric Chester has gone straight to the source—top-tier leaders of the world’s best places to work to uncover their best practice strategies for getting employees to work harder, perform better, and stay longer ... Leer más

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  • The Social Media Strategist: Build a Successful Program from the Inside Out

    Build a powerful social media strategy to increase buzz—and the bottom lineIn today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish ... Leer más

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