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“adrienne a wallace”

1 - 12 de 12 resultados para “adrienne a wallace”
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  • Social Media and Society

    An Introduction to the Mass Media Landscape

    de Regina Luttrell, Adrienne A. Wallace ...
    Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Leer más

    $55.09 USD

  • The PR Agency Handbook

    de Regina Luttrell, Luke W. Capizzo, Adrienne A. Wallace ...
    An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The ... Leer más

    $36.99 USD

  • Public Relations and the Rise of AI

    Edición de Regina Luttrell, Adrienne A. Wallace ...
    This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to ... Leer más

    $60.99 USD

  • Research Perspectives on Social Media Influencers and Brand Communication

    de Brandi Watkins, Alisa Agozzino, Lisa Harrison, Alexa Landsberger, Regina Luttrell, Ronda Mariani, Kylie Torres, Courtney A. Barclay, Kelli S. Burns, Terri N. Hernandez0, Amanda R. Martinez1, Adrienne A. Wallace2, Kearston L. Wesner3, Dr, Prof Jenna M. Lo Castro4 ...
    Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public ... Leer más

    $34.99 USD

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  • The 2020 Workplace

    How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

    de Karie Willyerd, Jeanne C. Meister ...
    From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Generative AI: The Insights You Need from Harvard Business Review

    de Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha ...
    Series series HBR Insights Series
    The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Web Marketing for Small Businesses

    7 Steps to Explosive Business Growth

    de Stephanie Diamond ...
    Series series Quick Start Your Business
    When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder ... Leer más

    $13.09 USD

  • Appreciative Inquiry

    Change at the Speed of Imagination

    de Jane Magruder Watkins, Bernard J. Mohr, Ralph Kelly ...
    Series Libro 35 - J-B O-D (Organizational Development)
    Thoroughly revised and updated, the second edition of Appreciative Inquiry offers OD and HR professionals a user-friendly resource for discovering how they can tap into the power of the Appreciative Inquiry (AI) process. An innovative process, AI is an effective way to work with a company as an organic system whose success depends on a holistic approach to connect that organization's human, ... Leer más

    $61.00 USD

  • Messy Jobs

    The Work That AI Cannot Reach

    de Luis Garicano, Jin Li, Yanhui Wu ...
    Apocalyptic predictions that AI will eliminate millions of jobs have caused widespread fear. When people hear that AI can write, code, and diagnose, they often jump to a scary conclusion: If machines can think, human work is doomed. Messy Jobs argues that this gloomy belief gets the economics of work wrong.Economists Luis Garicano, Jin Li, and Yanhui Wu offer a new framework for thinking about AI ... Leer más

    $9.99 USD

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    de Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Management Decision-Making, Big Data and Analytics

    de Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Leer más

    $78.29 USD

  • Digital Ethics in the Age of AI

    Navigating the ethical frontier today and beyond

    de Julie Mehan ...
    In an era characterised by the remarkable growth of AI, there emerges a profound ethical dimension that demands our attention. This book presents a timely and significant addition to the ongoing discourse around the ethical implications of AI in general, as well as the new and disruptive AI technologies, such as generative AI platforms like ChatGPT.This book discusses:Digital technology disruption ... Leer más

    $26.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro