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  • Beating Low Cost Competition

    How Premium Brands can respond to Cut-Price Rivals

    de Adrian Ryans ...
    Low cost competitors, who offer “good enough” products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to “move up” to challenge the traditional companies in their core markets. It’s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating ... Leer más

    $33.00 USD

  • Beating Low Cost Competition

    Sådan svarer Luksus Brands igen på lavpris konkurrence

    de Adrian Ryans ...
    Series Libro 4 - 4Mativ Strategi og ledelsesbøger
    Lavpris konkurrenter, der tilbyder "gode nok" produkter og ydelser til meget attraktive priser, påvirker allerede i dag forretningsvilkårene markant for mange førende virksomheder, og nogle af disse lavpris aktører er begyndt at gøre sig klar til at udfordre de traditionelle virksomheder på deres kernemarkeder. Det er kun et spørgsmål om tid før de fleste virksomheder vil føle et pres fra disse ... Leer más

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  • Business Model Generation

    A Handbook for Visionaries, Game Changers, and Challengers

    Series Libro 1 - The Strategyzer Series
    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" ... Leer más

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    de Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • The Execution Premium

    Linking Strategy to Operations for Competitive Advantage

    In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area--not with formulating strategy but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans.It doesn't have to be that way, maintain Robert ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Sales Growth

    Five Proven Strategies from the World's Sales Leaders

    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... Leer más

    $19.00 USD

  • The Best Service is No Service

    How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs

    In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat ... Leer más

    $19.00 USD

  • The Supply Chain Revolution

    Innovative Sourcing and Logistics for a Fiercely Competitive World

    de Suman Sarkar ...
    Every year, more businesses fail because of their old-school views toward cutting costs, and they usually begin with the supply chain. Discover how the right supply chain can actually help you thrive.Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few, while others are thriving. The difference is how the company’s leaders view ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Essential Guide to Marketing Planning

    de Marian Wood ...
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Leer más

    $22.99 USD

  • Agile Leadership Toolkit

    Learning to Thrive with Self-Managing Teams

    de Peter Koning ...
    Series series The Professional Scrum Series
    Practical, Proven Tools for Leading and Empowering High-Performing Agile TeamsA leader is like a farmer, who doesn’t grow crops by pulling them but instead creates the perfect environment for the crops to grow and thrive.If you lead in organizations that have adopted agile methods, you know it’s crucial to create the right environment for your agile teams. Traditional tools such as Gantt charts, ... Leer más

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  • Principles of Marketing

    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and ... Leer más

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