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Public Relations Strategy, Theory, and Cases

Praxis at Its Best

de Tricia Hansen-Horn, Adam E. Horn ...

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides ... Leer más

$53.99 USD

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides
... Leer más
Strategic Planning for Public Relations

Beginning the Journey

de Tricia Hansen-Horn, Adam E. Horn ...

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi ... Leer más

$42.99 USD

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi
... Leer más

Six Simple Rules

How to Manage Complexity without Getting Complicated

de Yves Morieux, Peter Tollman ...

New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision ... Leer más

$25.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

New tools for managing complexityDoes your organization manage complexity by making things more complicated? If so, you are not alone.According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness-that is, the number of structures, processes, committees, decision
... Leer más

Disponible también en: Audiolibro
Buzzing Communities

How to Build Bigger, Better, and More Active Online Communities

de Richard Millington ...

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Leer más

$9.99 USD o gratis con Kobo Plus

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will
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Remote Work Revolution

Succeeding from Anywhere

de Tsedal Neeley ...

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of ZoomHarvard Business School professor and ... Leer más

$20.99 USD

Disponible también en: Audiolibro

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR“I often talk about the importance of trust when it comes to work: the trust of your employees and building trust with your customers. This book provides a blueprint for how to build and maintain that trust and connection in a digital environment.” —Eric S. Yuan, founder and CEO of ZoomHarvard Business School professor and
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Disponible también en: Audiolibro
Management

de BarCharts,Inc ...

The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization. ... Leer más

$4.99 USD

The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization.
... Leer más
How to Write the Perfect Personal Statement

de Mark Alan Stewart ...

The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for ... Leer más

$6.99 USD

The admissions process for law, business, medical, or graduate school is more competitive today than ever before. Peterson's How to Write the Perfect Personal Statement provides essential tips on how to create and write personal statements that respond to the questions that appear on the applications of many popular graduate schools. The guide also offers great insight on whom to approach for
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The Communication Strategy Handbook

Toolkit for Creating a Winning Strategy

de Frank Körver, Betteke van Ruler ...

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic ... Leer más

$38.99 USD

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic
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Transforming Your Leadership Culture

de John B. McGuire, Gary Rhodes ...

Series Libro 120 - J-B CCL (Center for Creative Leadership)
CCL fellows McGuire and Rhodes replace the common and popular myth that change in organizational culture is beyond the reach of mere mortals. They offer a practical guide for achieving feasible culture transformation by helping leaders see how leading the culture and managing the operations are two sides of the same coin. The book provides guidance and resources that helps leaders decide: (1) what ... Leer más

$46.00 USD

CCL fellows McGuire and Rhodes replace the common and popular myth that change in organizational culture is beyond the reach of mere mortals. They offer a practical guide for achieving feasible culture transformation by helping leaders see how leading the culture and managing the operations are two sides of the same coin. The book provides guidance and resources that helps leaders decide: (1) what
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The Practitioner's Guide to Governance as Leadership

Building High-Performing Nonprofit Boards

de Cathy A. Trower ...

THE PRACTITIONER’S GUIDE TO GOVERNANCE AS LEADERSHIPThe Practitioner’s Guide to Governance as Leadership offers a resource that shows how to achieve excellence and peak performance in the boardroom by putting into practice the groundbreaking model that was introduced in the book, Governance as Leadership. This proven model of effective governance explores how to attain proficiency in three ... Leer más

$67.00 USD

THE PRACTITIONER’S GUIDE TO GOVERNANCE AS LEADERSHIPThe Practitioner’s Guide to Governance as Leadership offers a resource that shows how to achieve excellence and peak performance in the boardroom by putting into practice the groundbreaking model that was introduced in the book, Governance as Leadership. This proven model of effective governance explores how to attain proficiency in three
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How to Make Collaboration Work

Powerful Ways to Build Consensus, Solve Problems, and Make Decisions

de David A. Straus ...

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient. In How to Make Collaboration Work, David Straus, a pioneer in the field of group problem solving, introduces five principles of collaboration that have been proven successful time and again in nearly every conceivable setting. Straus draws on his thirty years of ... Leer más

$15.99 USD

Every day we work with others to solve problems and make decisions, but the experience is often stressful, frustrating, and inefficient. In How to Make Collaboration Work, David Straus, a pioneer in the field of group problem solving, introduces five principles of collaboration that have been proven successful time and again in nearly every conceivable setting. Straus draws on his thirty years of
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Down and Out in the New Economy

How People Find (or Don't Find) Work Today

de Ilana Gershon ...

"Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality." —David Graeber, international bestselling author of DebtToday, if you want to have a shot at a good job, you need to have a robust profile on LinkedIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to ... Leer más

$3.99 USD o gratis con Kobo Plus

"Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality." —David Graeber, international bestselling author of DebtToday, if you want to have a shot at a good job, you need to have a robust profile on LinkedIn. And an enticing personal brand. Or something like that—contemporary how-to books tend to
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Public Relations Strategy, Theory, and Cases

Strategic Planning for Public Relations

La gente que leyó estos también disfrutó

Six Simple Rules

Buzzing Communities

Remote Work Revolution

Management

How to Write the Perfect Personal Statement

The Communication Strategy Handbook

Transforming Your Leadership Culture

The Practitioner's Guide to Governance as Leadership

How to Make Collaboration Work

Down and Out in the New Economy

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