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john krewson

Showing 1 - 12 of 12 results for “john krewson
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  • Pitch, Sketch, Launch

    What Sketch Comedy Can Teach Us About Product Development

    by John Krewson ...
    Software development is no laughing matter. But it should be.Backward management practices have hobbled what was once the world's most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.Regaining software development's groundbreaking spirit requires the type of bold, madcap thinking that originally defined it-and in Pitch, Sketch, Launch John Krewson ... Read more

    $6.99 USD

  • Audiobook

    Pitch Sketch Launch

    What Sketch Comedy Can Teach Us About Product Development

    Unabridged

    3 hours 33 min

    Software development is no laughing matter. But it should be.Backward management practices have hobbled what was once the world’s most innovative industry. The result? Wasted time and resources. Sinking morale. Dissatisfied customers.Regaining software development’s groundbreaking spirit requires the type of bold, madcap thinking that originally defined it—and in Pitch, Sketch, Launch John Krewson ... Read more

    $13.99 USD or Free with Kobo Plus

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  • The New Model of Selling

    Selling to an Unsellable Generation

    The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional ... Read more

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  • The Startup of You (Revised and Updated)

    Adapt, Take Risks, Grow Your Network, and Transform Your Career

    **The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition“A profound book about self-determination and self-realization.”—Senator Cory Booker“The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project**In this ... Read more

    Was $8.99 USD Now $7.99 USD

  • Building a StoryBrand 2.0

    Clarify Your Message So Customers Will Listen

    by Donald Miller ...
    When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Read more

    $2.99 USD

  • Moments of Impact

    How to Design Strategic Conversations That Accelerate Change

    Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations ... Read more

    $14.99 USD

  • Hey Whipple, Squeeze This

    The Classic Guide to Creating Great Advertising

    by Luke Sullivan ...
    The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s ... Read more

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  • Your A Game

    winning promo for genre fiction

    Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We ... Read more

    $8.99 USD

  • Brainsteering

    The Better Approach to Breakthrough Ideas

    “[The Coynes’] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.” —Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough problem-solving framework for developing better ... Read more

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  • Reinventing You, With a New Preface

    Define Your Brand, Imagine Your Future

    by Dorie Clark ...
    Strategy and communication consultant Dorie Clark, building off her popular Harvard Business Review article, provides a step-by-step guide to assessing, building, and reinventing your personal brand successfully.Identify how others currently perceive youDetermine your unique strengthsFormulate a vision for your new brandCreate a powerful narrative to tell your storyReintroduce yourself ... Read more

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  • The Circle of Innovation

    You Can't Shrink Your Way to Greatness

    by Tom Peters ...
    Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation.The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents ... Read more

    $6.99 USD

  • Jeffrey Gitomer's Little Red Book of Selling

    12.5 Principles of Sales Greatness, How to Make Sales FOREVER

    How can this book help you make more sales right now?Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of selling, “why people buy.” Answers that every salesperson wants and needs.This classic edition also tells the never-before published backstory of how the Little Red ... Read more

    $8.99 USD