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yulia kosarenko

Showing 1 - 12 of 12 results for “yulia kosarenko
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  • Business analyst: a profession and a mindset

    What does it mean to be a business analyst? What would you do every day? How will you bring value to your clients? And most importantly, what makes a business analyst exceptional?This book will answer your questions about this challenging career choice through the prism of the business analyst mindset — a concept developed by the author, and its twelve principles demonstrated through many case ... Read more

    $7.36 USD

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  • Professional Product Owner, The

    Leveraging Scrum as a Competitive Advantage

    Series series The Professional Scrum Series
    The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the ... Read more

    $34.19 USD

  • Agile Software Requirements

    Lean Requirements Practices for Teams, Programs, and the Enterprise

    “We need better approaches to understanding and managing software requirements, and Dean provides them in this book. He draws ideas from three very useful intellectual pools: classical management practices, Agile methods, and lean product development. By combining the strengths of these three approaches, he has produced something that works better than any one in isolation.”–From the Foreword by ... Read more

    $49.49 USD

  • Performance Dashboards

    Measuring, Monitoring, and Managing Your Business

    Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence ... Read more

    $31.00 USD

  • Agile Excellence for Product Managers

    by Greg Cohen ...
    Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex ... Read more

    $11.59 USD

  • Customer Data Platforms

    Use People Data to Transform the Future of Marketing Engagement

    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

    $15.00 USD

  • Email Marketing By the Numbers

    How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

    by Chris Baggott ...
    Praise for EMAIL MARKETING by the NUM8ERS"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."—Anne Holland, President, MarketingSherpa"Despite its proven power ... Read more

    $16.00 USD

  • A Manager's Guide to Data Warehousing

    by Laura Reeves ...
    Aimed at helping business and IT managers clearly communicate with each other, this helpful book addresses concerns straight-on and provides practical methods to building a collaborative data warehouse . You’ll get clear explanations of the goals and objectives of each stage of the data warehouse lifecycle while learning the roles that both business managers and technicians play at each stage. ... Read more

    $50.00 USD

  • Practices for Scaling Lean & Agile Development

    Large, Multisite, and Offshore Product Development with Large-Scale Scrum

    Lean and Agile Development for Large-Scale Products: Key Practices for Sustainable Competitive SuccessIncreasingly, large product-development organizations are turning to lean thinking, agile principles and practices, and large-scale Scrum to sustainably and quickly deliver value and innovation. Drawing on their long experience leading and guiding lean and agile adoptions for large, multisite, and ... Read more

    $52.19 USD

  • Agile Data Warehousing Project Management

    Business Intelligence Systems Using Scrum

    by Ralph Hughes ...
    You have to make sense of enormous amounts of data, and while the notion of “agile data warehousing? might sound tricky, it can yield as much as a 3-to-1 speed advantage while cutting project costs in half. Bring this highly effective technique to your organization with the wisdom of agile data warehousing expert Ralph Hughes. Agile Data Warehousing Project Management will give you a thorough ... Read more

    $44.99 USD

  • Big Data

    Understanding How Data Powers Big Business

    by Bill Schmarzo ...
    Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for ... Read more

    $24.00 USD