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“youcheng wang”

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  • Marketing for Tourism and Hospitality

    Collaboration, Technology and Experiences

    by Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang ...
    The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource ... Read more

    $89.99 USD