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Think Strategically

by X. Gimbert ...

Series series Business and Management (R0)
If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization. ... Read more

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If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.
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Breakthrough Marketing Plans

How to Stop Wasting Time and Start Driving Growth

by Tim Calkins ...

Series series Business and Management (R0)
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Read more

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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create
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Knowledge in Organisations

by Laurence Prusak ...

First Published in 1997. The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations. ... Read more

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First Published in 1997. The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations.
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The Future of Knowledge

by Verna Allee ...

Verna Allee, whose groundbreaking book 'The Knowledge Evolution' helped usher in the exploding field of knowledge management, has brought her experience-tested insights into an exciting new synthesis, penetrating to the very heart of value creation. 'The Future of Knowledge' strips away traditional business thinking to reveal the new patterns of management thought and practice essential for ... Read more

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Verna Allee, whose groundbreaking book 'The Knowledge Evolution' helped usher in the exploding field of knowledge management, has brought her experience-tested insights into an exciting new synthesis, penetrating to the very heart of value creation. 'The Future of Knowledge' strips away traditional business thinking to reveal the new patterns of management thought and practice essential for
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Innovative Research Methodologies in Management

Volume I: Philosophy, Measurement and Modelling

Edited by Luiz Moutinho, Mladen Sokele ...

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new ... Read more

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A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new
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Autopoietic Knowledge Systems in Project-Based Companies

by K. Koskinen ...

Series series Business and Management (R0)
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by Palgrave Macmillan ...

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Tribal Marketing, Tribal Branding

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
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Overconfidence in SMEs

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Series series Business and Management (R0)
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In this exciting work, Link and Scott summarize more than a decade of their research on public support of R&D in small, entrepreneurial firms, concluding public R&D investments, primarily funded by the U.S. Small Business Innovation Research (SBIR) program, are indeed bending the arc of innovation. Firms that receive SBIR project funding would not undertake the projects in the absence of SBIR's
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Making the Compelling Business Case

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by W. Messner ...

Series series Business and Management (R0)
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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
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The Future of Decision Making

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Series series Business and Management (R0)
We now possess the capability to make great business decisions in even the most difficult situations with the use of today's advanced software capability. The authors, who are experts in the field, explain the new science of decision-making and offer examples and advice that will enable readers put it to use in their organizations. ... Read more

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We now possess the capability to make great business decisions in even the most difficult situations with the use of today's advanced software capability. The authors, who are experts in the field, explain the new science of decision-making and offer examples and advice that will enable readers put it to use in their organizations.
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Think Strategically

People who read this also enjoyed

Breakthrough Marketing Plans

Knowledge in Organisations

The Future of Knowledge

Innovative Research Methodologies in Management

Autopoietic Knowledge Systems in Project-Based Companies

Unpacking Open Innovation

Tribal Marketing, Tribal Branding

Overconfidence in SMEs

Bending the Arc of Innovation: Public Support of R&D in Small, Entrepreneurial Firms

Making the Compelling Business Case

The Future of Decision Making

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