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Top Series in United States

Showing 1 - 12 of 12 results for “wulff plinke”
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  • Business Relationship Management and Marketing

    Mastering Business Markets

    Edited by Michael Kleinaltenkamp, Ingmar Geiger, Wulff Plinke ...
    Series series Business and Management (R0)
    Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to ... Read more

    $49.49 USD

  • Fundamentals of Business-to-Business Marketing

    Mastering Business Markets

    Edited by Michael Kleinaltenkamp, Wulff Plinke, Ian Wilkinson, Ingmar Geiger ...
    Series series Business and Management (R0)
    This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing ... Read more

    $49.49 USD

  • Business Project Management and Marketing

    Mastering Business Markets

    Edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger ...
    Series series Business and Management (R0)
    Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation ... Read more

    $80.09 USD

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  • Social Media Marketing

    21 Powerful Marketing Tips To Help Skyrocket Traffic, Establish Authority And Build A Media Platform For Your Business

    by Entrepreneur Publishing ...
    Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an ... Read more

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  • 11 Minute Speed Reading Course + How To Accomplish More in Less Time

    by Dr. Jay Polmar ...
    Speedread.org is our organization. We've been online for almost 14 years, and teaching reading improvement for 34 years at major colleges and Universities.Our courses are used worldwide by over 100,000 in several languages in many parts of the globe. We've researched just about every course ever written, printed, or computer-based and we've put them to the test.On our main website, www.speedread ... Read more

    $5.97 USD or Free with Kobo Plus

  • Governance, Risk Management, and Compliance

    It Can't Happen to Us--Avoiding Corporate Disaster While Driving Success

    by Richard M. Steinberg ...
    Series Book 570 - Wiley Corporate F&A
    An expert's insider secrets to how successful CEOs and directors shape, lead, and oversee their organizations to achieve corporate goalsGovernance, Risk Management, and Compliance shows senior executives and board members how to ensure that their companies incorporate the necessary processes, organization, and technology to accomplish strategic goals. Examining how and why some major companies ... Read more

    $31.00 USD

  • The Hacking of the American Mind

    The Science Behind the Corporate Takeover of Our Bodies and Brains

    by Robert H. Lustig ...
    **"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.**While researching the toxic and addictive ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Kanban: A Quick and Easy Guide to Kickstart Your Project

    by Aleksandar Olic ...
    Learn what's Kanban and how agile development methodology and principles of lean management can help you develop and design faster and cheaper.If you're in IT, you've probably lived through this: clients demand last minute changes on a tight budget, you don't know what the other developers are doing, your work keeps overlapping, and you wonder how they come up with those unrealistic estimates.And ... Read more

    Free

  • Think!

    Why Crucial Decisions Can't Be Made in the Blink of an Eye

    by Michael R. LeGault ...
    This isn't the time to Blink.It's time toTHINK!-- before it's too late.Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's bestselling phenomenon, Blink, which theorized that our best decision-making is done on impulse, without factual knowledge or critical analysis. If bestselling books are advising us to not think, ... Read more

    $11.99 USD

  • Strategic Benefits Realization

    Optimizing Value through Programs, Portfolios and Organizational Change Management

    by Craig J. Letavec ...
    This desk reference offers practical guidance for program managers, portfolio managers, and business leaders in the implementation of benefits realization management in organizations. Aligned with global standards, this book extends the knowledge contained in these standards through practical implementation guidance, examples, and additional detail created to assist organizations in implementing ... Read more

    $49.49 USD

  • Lightning in a Bottle

    The Proven System to Create New Ideas and Products That Work

    by David Minter, Michael Reid ...
    "You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com ... Read more

    $11.59 USD

  • Data Driven Marketing For Dummies

    by David Semmelroth ...
    Embrace data and use it to sell and market your productsData is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For ... Read more

    $16.00 USD