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Sport Marketing

by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Read more

$100.79 USD

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with
... Read more
Sport Marketing

by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey ...

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.Sport Marketing, Sixth Edition, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals ... Read more

$102.59 USD

Empower students to feel capable and confident as they prepare to enter the dynamic world of sport marketing.Sport Marketing, Sixth Edition, is the leading resource for undergraduate and graduate students, offering the foundational knowledge essential for success in the field of sport marketing. This introductory text features an authoritative authorship team of academic scholars and professionals
... Read more

Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

by John Doerr ...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Read more

Was $12.99 USD Now $8.99 USD

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**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career.
... Read more

Also available as: Audiobook
ESPN The Company

The Story and Lessons Behind the Most Fanatical Brand in Sports

by Anthony F. Smith, Keith Hollihan ...

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners ... Read more

$15.00 USD

Also available as: Audiobook

A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners
... Read more

Also available as: Audiobook
Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

A Framework for Avoiding the Mistakes Everyone Else Makes

by Steve Moore ...

A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... Read more

$23.00 USD

A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an
... Read more
Streaming, Sharing, Stealing

Big Data and the Future of Entertainment

by Michael D. Smith, Rahul Telang ...

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal ... Read more

$15.99 USD

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.”—The Wall Street Journal
... Read more
The Unforced Error

Why Some Managers Get Promoted While Others Get Eliminated

by Jeffrey A. Krames ...

A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of ... Read more

$5.99 USD

A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough.Bestselling management writer Jeffrey Krames adopts the metaphor of tennis to show how to spot and sidestep the types of
... Read more
Leading Product Development

The Senior Manager's Guide to Creating and Shaping

by Steven C. Wheelwright ...

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels.Up ... Read more

$10.99 USD

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products to market at breakneck speed. Now, in their new work, they address the general manager's role in leading product development efforts -- at the functional, unit, group, and corporate levels.Up
... Read more
Sports Analytics

A Guide for Coaches, Managers, and Other Decision Makers

by Benjamin Alamar ...

Benjamin C. Alamar founded the first journal dedicated to sports statistics, the Journal of Quantitative Analysis in Sports. He developed and teaches a class on sports analytics for managers at the University of San Francisco and has published numerous cutting-edge studies on strategy and player evaluation. Today, he cochairs the sports statistics section of the International Statistics Institute ... Read more

$17.99 USD

Benjamin C. Alamar founded the first journal dedicated to sports statistics, the Journal of Quantitative Analysis in Sports. He developed and teaches a class on sports analytics for managers at the University of San Francisco and has published numerous cutting-edge studies on strategy and player evaluation. Today, he cochairs the sports statistics section of the International Statistics Institute
... Read more
The Retail Value Proposition

Crafting Unique Experiences at Compelling Prices

by Kyle Murray ...

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... Read more

$44.09 USD

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on
... Read more
Shifting the Balance

How Top Organizations Beat the Competition by Combining Intuition with Data

by Mark Schrutt ...

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? ... Read more

$15.19 USD or Free with Kobo Plus

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry?
... Read more
Speed Secrets 5: The Complete Driver

The Complete Driver

by Ross Bentley ...

Series series Speed Secrets
To succeed in any form of racing, a driver must be more than fast. In today's ultra-competitive motorsports scene, where there's competition for financial support as well as for checkered flags, a racer must have a full complement of on-and off-track skills. To become a champion, a driver must augment his or her racing, testing, and physical skills with traits and skills such as mental toughness, ... Read more

$12.99 USD

To succeed in any form of racing, a driver must be more than fast. In today's ultra-competitive motorsports scene, where there's competition for financial support as well as for checkered flags, a racer must have a full complement of on-and off-track skills. To become a champion, a driver must augment his or her racing, testing, and physical skills with traits and skills such as mental toughness,
... Read more

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Sport Marketing

Sport Marketing

People who read these also enjoyed

Measure What Matters

ESPN The Company

Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

Streaming, Sharing, Stealing

The Unforced Error

Leading Product Development

Sports Analytics

The Retail Value Proposition

Shifting the Balance

Speed Secrets 5: The Complete Driver

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